In addition to checking the information available on your competitors’ pages and visiting them in person, you can analyze them with SEMrush .
Knowing their positioning strategies and message will be very useful to you.
Enter the keyword gap
and compare keywords and positions of different domains
Enter your domain
Try it! →
ADS illustration
Through secondary research, information is obtained about the environment, to get an idea about the characteristics of the market in which one competes.
One of its advantages is that it is usually much cheaper than primary research.
How are these concepts applied in practice?
Market research companies have a wealth of information at their disposal: databases and consumer panels to draw on when tackling the process.
As a marketer or solopreneur, you probably don’t have that advantage, so you’ll need to design research that fits your budget and capabilities.
Let’s go back to the example of the mushroom self-cultivation kit to see it in practice.
1.- Start with the most important thing: the clients
The best way to find out what people think about your product is to ask them directly, don’t you think?
By talking to people who are potentially interested in your product, you will not only get answers to many of your questions, but also new ideas.
But who are your potential customers?
And, above all, how do you reach them to ask cxb directory the questions and get the information you need?
Search among your clients
People who have interacted with your brand or made a purchase recently will be easier to reach.
You can use internal information about your company: your sales or order history will give you that information.
If you have information about people belgium phone number list who have interacted with your brand without making a purchase, include them in the list as well.
Research your competitors’ clients
Who buys mushroom growing kits?
Who interacts with your competitors?
Use your contacts
Let your collaborators and other growing your own mushrooms? members of your network know that you are conducting a study.
This will multiply the list of candidates who will participate by answering your questions.
Define what you want to know.