conduct offline personal interviews with buyers of your competitor’s product (do at least 5), online surveys targeting audiences interested in similar products, and mystery shopping whenever applicable.
If you can afford it, add a focus group by selecting the most appropriate participants from among your first- and second-degree contacts.
Write a script
Adapt the questions to the selected tool.
The personal interview, for example, must include an initial phase designed to “break the ice” and make the participant feel comfortable.
For the focus group you will need to prepare a script that takes into account the specific characteristics of this strategy.
Regardless of the tool you use, information obtained directly from interested audiences will be of great value when developing your product.
2Also analyze indirect information: what is on the market?
Prepare a list of your direct and indirect competitors.
Is there already a product like yours or very similar? Which company or companies sell mushroom self-cultivation kits? These are your direct competitors.
Do online searches (Google, social media…) for your generic keywords (growing mushrooms, growing mushrooms yourself, growing mushrooms at home…) and look at the results. Among them you will find your indirect competition. These will be companies that sell similar canada phone number list products or that are creating content that will compete with yours.
Review the results in depth: analyze your competition with SEMrush, visit the websites and social media of the companies on your list, especially those that rank high.
Visit your competitors’ companies in growing your own mushrooms? person whenever possible – you’re sure to get some interesting ideas!
It is about obtaining answers to these questions:
What works for them and what doesn’t?
In addition to benchmarking , you can collect other public information about the market, such as demographic or socio-economic data.
3.- Analyze the information
Once you have collected the cxb directory information, you need to process the data and analyze the results.