Getting started with keyword research is a very important step to boost your online presence! This is the first essential step to stand out in search engines with your SEO strategy and strengthen your SEM strategy.
Here we offer you all the information you need to successfully carry out an effective keyword search.
What is keyword research?
Keyword research is an essential process for uncovering the most relevant terms for your brand or website. This analysis helps you identify how your products or services are described, hungary phone number list understand users’ intent when searching, and determine the optimization potential of each term.
Benefits for your marketing strategy
Completing this step is essential to reach your target audience, adobe photoshop: the pioneer in photo editing as it allows us to better understand the type of audience and their needs.
- It helps to understand the common terms that people use to identify products or services. This step is essential to naming our products.
- It shows us the most frequently asked questions that people have about a specific topic and their needs.
- It allows us to identify search intentions according to our objectives: Commercial, Informational, Transactional and Navigational.
- Your knowledge allows you to implement a better positioning strategy through more accurate communication.
How to do good keyword research?
Our main suggestion is that you first review in detail the service, product, project or topic you are going to develop using your personal search engine. Review related terms such as frequently asked questions, identify competitors and make variations to go deeper.
We suggest you separate more general keywords from those that are very specific, such as for particular products and services. For example, if your site is an online shoe store, whatsapp data the general search will be related to footwear, but
you will be interested in separating by products such as: boots, sneakers, school shoes, etc.
These are the basic steps we take at Cebra:
- Research of the site or content to be optimized from the search engine.
- Keyword research objective.
- Keyword research based on volume and user intent.
- Select keywords according to a general topic and specific topics for each product and/or service. Carefully review the longtail keywords .
- Organization of the identified terms and emptying of data into the document.
We recommend working out your keyword research in a document that you can consult and update according to your
needs. Here is an example divided by specific products for an e-commerce specialized in luggage products.
What is search seasonality?
It is important that you review your search and its timing from time to time, as there will sometimes be months that will
trigger more volume. For example: Christmas, Vacations, Back to School, Cyber and all those times of the year when more is searched according to the needs of the time.
We suggest planning ahead with your marketing keyword research team to create paid media, social media, and other
campaigns. We recommend using Google Trends and the annual historical data you have for the account to review growth curves on certain dates.
Keyword research tools
In order to carry out your keyword research, you will need to use specialized tools. We share with you our favorites and how to take advantage of them!
SEMrush
Our favorite and one of the most famous tools in the sector! Quite easy to use and with incredible answers to delve into all aspects around a topic.
The main advantage that Semrush offers is that in addition to the monthly volume, it offers you the search intent of users, which will help you better choose those terms that are used with a commercial objective.
The Keyword Magic Tool option stands out, allowing us to see suggestions for keywords with broad match, phrase match,
exact match, and related search terms based on a root keyword with advanced filters. It is very useful for creating content plans for a website and its pages.
We also highlight the Topic Research Tool, which shows you insights into what your competitors are posting about by looking at their headlines, questions, and related searches and even comparing them online.
Ahrefs
It used to be used for backlink strategy, but Ahrefs is now a more complete tool and includes a keyword explorer that offers great results for related terms, matching terms, keyword ideas, and suggestions.