Through email marketing and social media, effective strategies can be created to keep customers informed about the business’s commercial movements. This helps to retain existing customers and attract new prospects so that the business grows and prospers.
It is well known that it is more profitable to retain a client who already knows us than to attract a new one and allocate
resources or marketing actions to attract their attention.
Currently, customer loyalty strategies are based on digital multi-platforms, therefore, maintaining a strong presence in
the different online channels will help your brand/business be remembered without being invasive and avoiding making a
call for direct purchase.
In this article, we explore three ways to build customer loyalty through the use of digital tools.
What is customer personalization and segmentation?
The first step to building customer loyalty is to get to know them and understand their needs. Through segmentation and
personalization, you can create campaigns that fit each customer’s individual needs or preferences.
For this purpose, information collected through previous purchases, israel phone number list website activity and social media interactions may be used.
For example, you can send a personalized email to customers who have purchased a specific product in the past, offering
them a special deal on similar products. Additionally, you can segment customers based on their geographic location, sending region-specific offers and promotions.
The importance of creating valuable content
Another way to build customer loyalty is through the creation of valuable content. Customers are increasingly looking for
brands that not only offer products or services, but also provide useful and entertaining information.
Through email marketing and social media, you can include social evidence generate content that is relevant to your customers’ interests, that solves their needs, or that provides them with an additional benefit.
For example, you can send an email with tips and tricks on how to use the product you recently purchased or create social
media posts that show how the product can be used in another way.
Educational content on business-related topics can also be provided, which can increase long-term customer loyalty.
Having different social networks such as Tik Tok, Instagram, whatsapp data Twitter, YouTube, and Facebook in your
strategy will allow you to reach different audiences and have a greater reach. The recommendation is to create specific
content for each platform, since, for example, Tik Tok is home to Generation Z users, while Instagram is home to
Millennials.
At Cebra we have a team of experts who can help you, we invite you to read more about our Social Media Marketing service .
How do loyalty programs and exclusive offers work?
Another effective way to build customer loyalty is through the creation of loyalty programs such as accumulating points or
being part of a select group of customers can create a sense of loyalty and belonging to the brand.
Exclusive offers and promotions are also a way to capture the attention of your current customer as they allow them to
purchase the product or service of their choice at an attractive price.
For example, sending an email with an exclusive discount for customers who have purchased several times in the last
month or offering discount coupons. In this case, it is recommended that it be personalized and supported by email marketing.