LK Media therefore prefers to stick to the basics and evergreen campaigns, focusing more on quality content and a simple layout with a solid offer. Email marketing can be like that too.
Benefit from Email Restart for the fourth time
In the last part of our mini-series, you will learn whether and what role e-mailing plays in expansion, how to use your identity in e-mails, and how to get tens of thousands of additional sales per year. The very last part of the series will be a summary of Jan Tichý’s lecture on new opportunities for e-mailing. So don’t miss it.
but they don’t shop very often. Provide them gcash database with customer support when they sign up and remind them after a certain period of time, perhaps by sending them a newsletter. Your goal is to get them to make a repeat purchase.
Risky customers They used to often make large purchases, but recently they haven’t been coming back to you. Send them a personalized email to reconnect with them. Offer them a discount and encourage them to make another purchase and thus move how to do keyword research in 2025 into the group of potentially loyal customers.
Lost customers Individuals who have not made any transactions for a long time and are not responding. You won’t pay anything for a reactivation test, but if their inactivity continues, don’t spend any more time or energy on them.
In addition to email marketing, the results will also whatsapp data be useful for creating remarketing and lookalike audiences for social media ads or customizing your e-shop. Show different products to different visitors based on their segment and serve them what they will really be interested in.
One analysis, many benefits
To sum it up, RFM analysis will give you better email marketing, increased engagement, more effective campaigns, understanding your customers’ needs, and understanding your own business. It will identify the most important segments for your business that you should focus on, and indicate where you are wasting time and money. Moreover, the method is universal, so you can use it to research your entire clientele, or just selected sectors or product categories.
Hubspot has named subscriber segmentation the most effective email marketing strategy , and we can only agree. Get started categorizing your customers and read other related articles, such as how and why to incorporate engagement into segmentation .