Make sure you have an active Google account.
Visit the website postmaster.google.com and log in using your Gmail account.
You will see a “+” icon at the bottom right of the screen. Click on it.
Figure 1: Working with Google’s Postmaster Tools is easy and useful
A pop-up window will appear where you can enter the name of your verification domain.
Figure 2: Enter the desired domain in the format domena.cz
The tool will generate a TXT record for you. Copy it and add it to the DNS configuration of the specified domain.
For the previous step to be valid, you need to verify domain ownership.
Figure 3: To make sure everything works, don’t forget to verify your domain
Once domain verification is complete, wait office 365 database for your associated data to be collected.
Now you can explore the tool and take advantage of all its features.
In some cases, you may not see any real data in the tool . As we mentioned above, Google only shows it for users who send a lot of emails . You will find 100% use for this tool if you are sending 100 or more emails per day as part of an email campaign. The data will be revealed to you gradually, giving you an overview of how it is developing.
Let’s take a closer look at Postmaster Tools
As you already know, Google Postmaster Tools provides useful information for managing email campaigns. Let’s take a closer look at them.
Domain and IP address reputation monitoring
Domain reputation is a key metric. It affects whether your emails end up in your inbox or spam. A bad reputation means your messages will be filtered as spam and won’t reach your recipients.
The same goes for your IP address. You will get a negative reputation if a lot of spam emails are sent from your IP address.
Google’s Postmaster Tools will provide you with information about how your domain or IP address ranks in the eyes of email providers, and will usability: a guide to what you need to know also show you the reasons why your messages are not getting where you need them to.
Email traffic analysis
This feature provides information about how users interact with your messages in their email inboxes. You’ll see how many of them read, deleted, or marked the message as spam. You’ll also be able to see whether recipients clicked on links in the email.
DNS information
Postmaster Tools provides information about your domain’s DNS settings . Incorrect settings can be the reason why your messages are not being whatsapp data delivered to recipients. This tool makes it easy to check if everything is in order and where there are any errors.
Spam rate
Track the percentage of users who marked your emails as spam . This will help you optimize your campaign. It will also reduce the risk of your messages ending up unopened forever. If you find that a high number of users have marked you as a spammer, don’t hesitate to make changes .
One option is to find the right email cadence . If you send too many emails in a short period of time, you may be perceived as a spammer and lose credibility with your recipients.
Another option is to create an unsubscribe policy and identify disengaged users. This way, you can avoid sending emails to users who are not interested in your brand. Cut off all contact with these users.
You’ll hurt yourself and your brand.
To optimize email campaigns, it is necessary to regularly measure spam levels and implement the steps necessary to eliminate this negative feedback.