Like and eLama continue to talk about the intricacies of setting up advertising on TikTok as part of our educational course “TikTok in 9 video lessons” .
- What is TikTok. Audience. Advertising formats. Who is suitable for advertising on TikTok ?
- What is important to do before launching whatsapp data advertising.
- How to create creatives .
- Connecting an account and reviewing your account.
- Installing a pixel and setting up conversions .
- Creating audiences.
- Creating campaigns.
- Creating ads.
- Analysis of efficiency and optimization .
- Final Quiz: How Well Do You Know TikTok’s Advertising Opportunities?
Today is the penultimate, eighth lesson , which is which sms spam blocker is right for you? dicat to how to create ads in the TikTok Ads account.
Watch the video and below you will find the script.
How to Create TikTok Ads
Once you have creat an advertising campaign and add ad groups, you can move on to creating creative.
For TikTok, you can only create “Single videos”, so we select this option. Then the system offers several options:
- add a video from your computer that you created yourself;
- add videos from the library that you have previously contact lists used in other ads;
- create a video.
Let’s take a closer look at the third option.
Create videos for TikTok advertising
Click on “Create video”. Next, we see that the system offers to either use a video template or use Smart Video.
- When you click on “Use video template” you will be taken to the template library. There you can choose a video template that suits your topic. Below each template is written how many pictures and your own text you can add to the video.
- If you click on Smart Video , you can create a video.
First, you ne to choose what kind of video you are interest in – horizontal or vertical. The native format in TikTok is vertical video, so it is better to choose it. Then you can upload your photos or videos. After uploading, the video can be cropp to the correct format, and then choose a melody: dynamic, calm or your own.
If possible, it is recommend to use custom soundtracks and upload your own tracks, as many advertisers automatically pull up the same melodies.
It’s worth paying attention in advance to what music is currently trending, download it to your computer, and then upload it here and use it for advertising.
Next, in the settings, select the length of the video. If desir you can add subtitles to the video. After filling in the fields, check the Terms and Conditions box and click the Confirm button. The system begins to create a video.
If you have upload several videos and pictures, TikTok will create several videos with different audio tracks. All you have to do is choose the most suitable one and save it. Then you will be taken to the preview, where you can change the thumbnail, give the ad a name, add text and a call to action, which will be display on the button in the video.
When all fields are fill in, you ne to click “Submit”. The video will be sent for moderation.
Usually, the verification happens quite quickly. If everything is done correctly, do not use the TikTok logo, do not put links to other social networks, then most likely the video will be approved.