The normal fragment looks like this

Google has evolved to handle an ever-increasing number of search result types and displays designed to better meet the needs of searchers.

For years, we’ve seen Google experiment with how search results are displayed, from showing images, videos, or “snippets” of the content itself, all in an attempt to make the experience more engaging and useful.

In this article, we’ll discuss what rich snippets are, why they’re important for SEO, and how you can use them to your advantage.

What are rich snippets?

Google search results that have been modified specific database by industry with additional material or functionality are known as rich snippets. They basically display a lot of extra information between the URL and the description.

For search engines, these rich results provide visual phone database intrigue, more information, and greater utility. For website owners, selecting rich snippets as part of their SEO strategy can help increase their overall organic CTR (click-through rate).

Difference between regular snippets and rich snippets

Let’s use the following example to show the difference between regular snippets and rich snippets.

You’re searching for a good homemade ice cream the best sales automation tools to boost your business recipe. Google shows you a list of results with regular and rich snippets.

Google displays the title in blue, the URL in black, and a description of the page’s content.