Push notification subscribers are loyal users of your website; otherwise, they would opt out of your notifications. Therefore, they are familiar with your website, and their interest most likely has a positive impact on bounce rates. To illustrate this, here’s a case study of the online store Koovs, which reduced its bounce rate by 12% using push notifications.
Time on site
Time on site is the amount of time people spend recent mobile phone number data on your website after opening it. The more time users spend on a website, the better its ranking. For search engines, it indicates whether a user has found what they were looking for. To improve time on site, add relevant keywords to your content.
How push notifications affect time on site
Oncrawl research shows that time on site for push phone database notifications is three times longer than for social media. If your web push title and description are concise and consistent with your page content, and you target a push campaign to the right audience by segmenting subscribers, push subscribers are likely to spend more time on your site than the average visitor.
Returning Visitors
Website owners struggle to attract new visitors. However, returning visitors are your potential customers who increase conversions. For search engines, returning visitor metrics indicate your site’s credibility and value to users.
How push notifications affect returning visitors
Returning visitors and repeat visits are perhaps best practices to keep in mind for linkedin groups the most important metrics for push notifications. They increase visitor return rates ( https://gravitec.net/blog/get-returning-visitors-to-website/ ). For blogs and news websites, push notifications are often the main source of repeat traffic. In this way, push notifications help improve readership and increase advertising revenue for media websites. At the same time, web pushes help websites grow in the eyes of search engines, as repeat visits are what web pushes do best.
Push notification best practices to improve SEO
- Use push notifications to inform your subscribers of your new posts immediately. This way, you’ll be lightning fast in delivering breaking news to your readers and you’ll be ahead of the curve in terms of better indexing and faster search engine rankings.
- Customize your permission notice and set the delay time to prepare your website visitors for opt-in and ensure a smooth user experience.
- Make sure the content of your web push notifications matches the content of the page you’re directing your subscribers to. Otherwise, instead of benefiting them, it will hurt your SEO. For example, if you promote a sale but direct your subscribers to a product page with your standard prices, this will cause a bounce.