The area of responsibility of the new digital creative director SberMarketing creative agency Konstantin Simonov is the development of the digital direction, including non-standard special projects, games, VR/AR, as well as the creation of new products using neural networks in creativity.
Konstantin has over 15 years of experience
in advertising. Over the years, he has worked for top creative agencies Instinct, Digitas (part of Publicis Groupe), Digital One (part of WPP),
Isobar, Havas, Saatchi&Saatchi, Rodnaya Rech. His clients include liberia business email list MTS, Audi, McDonald’s, Nestle, Nike, PepsiCo, P&G, Coca-Cola,
Novartis, Volvo, PSA, Danone, Reckitt Benckiser and others. His work has received dozens of awards at both creative and marketing festivals
– Eurobest, Golden Drum, Golden Hummer, White Square, Red Apple, MIXX, Silver Mercury and Effie.
Previously, Konstantin was responsibleSberMarketing creative agency
for digital at the Instinct creative agency, and from 2019 once you have a sufficient list to 2023, he held the position of creative director at
Digitas (Publicis Groupe, since 2022 – Rodnaya Rech Group). Under his leadership, the digital team grew fourfold, and Digitas took a leading
position among digital agencies in the Effie Russia efficiency rating for three years in a row.
“The demand for technological campaigns and
special projects is growing every year. And we strive to meet the needs of our clients by attracting the best specialists on the market to our team. We have ambitions to create phone database more innovative campaigns – such as “Sounds of Russia” for National Unity Day – and we expect that with Kostya’s arrival their quantity and quality will increase many times over,” comments Shamil Sharifyanov, Executive Creative Director of SberMarketing.
“I am sure that together we will be
able to move the entire digital advertising market forward. SberMarketing creative agency And where there is a thirst for something new, there will always be a result – especially with such technological capabilities,” notes Konstantin Simonov, digital creative director of SberMarketing.