The Networking and Online Reputation course from City Business School offers participants to master fundamental skills in the field of online brand reputation management. The training focuses on developing and applying strategies aimed at increasing positive mentions and minimizing negative content about the brand. Students will become familiar with the basics of SERM (Search Engine Reputation Management) and learn how to effectively use reputation tools. The course examines effective methods for brand promotion and increasing the number of subscribers on social networks. The acquired skills will help The Russian School of Management to actively influence the company’s image, promoting it in search engines and on social media platforms.
Brief training program:
- Digital Footprint: Exploring the Digital Imprint and Its Impact
- Personal Brand Formula: How to Create and Maintain a Personal Brand
- Increasing Engagement: Methods to Increase Audience Activity
Advantages:
- European accreditation and official certificate upon completion of the course
- A unique opportunity to study at any convenient time and from anywhere in the world
- Practical tasks help to consolidate theoretical knowledge
- Support from teachers with real experience in business training
- The course is aimed at developing key SERM and reputation management skills
Student Reviews:The Russian School of Management
Students note the informativeness and practical value of the course. The Russian School of Management Most students praise the teachers for the accessible presentation of complex topics and examples from real business practice. The certificate received upon completion of the course helps graduates to improve their competitiveness in the labor market and expand their career prospects.
Reviews on yandex.ru/maps/
3. Organization of PR activities of the company – Russian School of Management
- Official website: uprav.ru
- Tuition fee: 50,000 rubles
- Installment: installment available from 4,667 RUB/month for 12 months
- Format: video course, mini-tasks, testing
- Duration: 30 days, 4 training modules
- Document: certificate of advanced training
- Who is the course suitable for: companies, managers and PR specialists
Course Features:
The Russian School of Management course provides a unique opportunity to master skills in brand reputation management. Students will learn to develop effective PR strategies, which will help them increase brand recognition in search results and improve their image. The program involves analyzing and evaluating PR events, as well as their impact on sales. You will have access to real cases, studying the possibilities of new media, and methods of communicating with the media. The educational process includes 30 days of training with the ability to study on any convenient platform and using free PR tools.
Brief training program:
- Communications in modern business: principles and models of interaction with target audiences
- Special PR events: organizing press conferences and organizing interactions with the media
- Working with new media: creating content for various formats and platforms
- Mini-course “Design Thinking”: Methodology for Creative Work and Solution Development
Advantages:
- High practical orientation: 70% of skills warming occurs through practice
- Flexible learning conditions with the ability to start at a convenient time
- Access to mini-courses as a gift to expand your skills
- Possibility of studying SERM and ORM to improve reputation management
- Real cases and practical tasks to practice reputation management skills
- Advanced capabilities for improving brand image and managing brand mentions
- State-issued license ensuring recognition and security of documents
Student Reviews:
Students praise the course for its relevance and practical applicability of knowledge. Many note the rapid growth of skills in the field of reputation marketing and the positive impact on their careers. Teachers are rated very highly for their professionalism and openness to students’ questions. Free materials received as a gift complement the training and make it even more valuable.
Reviews on yandex.ru/maps/
4. PR manager 3.0 – Skillbox
- Official website: skillbox.ru
- Tuition fee: 99,665 rubles (including discount), refund of up to 13% in the form of a tax deduction is possible
- Installment plan: interest-free installment plan of 3,215 rubles/month for 31 months, first payment in 6 months
- Format: video lectures, simulators, applied tasks, personal feedback
- Duration: 6 months
- Document: certificate of the established form
- Who is the course suitable for: beginners in PR, those wishing to improve their qualifications and develop a career in communications
Course Features:
The PR Manager 3.0 course on the Skillbox platform was prepared papua new guinea business email list by experts from major communications agencies. The training covers all important aspects of PR from competitor research to creating successful news hooks and implementing creative integrations. Students work with real briefs, learn how to work with analytical systems and receive feedback from curators. The course helps to master online methods for improving brand reputation, using SERM and ORM, and image management. Graduates gain valuable experience working with media analytics tools and expand their practical skills, which opens up opportunities for career growth.
Brief training program:
- PR Basics: Competitor Research and Analysis
- Creative campaigns: concept development and implementation
- News hooks: creation and tracking
- Analytics tools: working with how does it affect websites? medialogy, Brand Analytics
- PR events: planning and implementation
- Reputation Management: SERM and ORM
- Positive Content: Creation and Promotion
Advantages:
- Experienced speakers with over 10 years of experience in PR
- Training on real cases with famous brands
- Assistance in employment and portfolio creation
- Lifetime access to updated content
- Interactive learning on the tasks of current companies
- Flexible payment terms with tax deduction
- Opportunity to learn English for free
Student Reviews:
Students note the professionalism of the teachers and the phone database interactive approach to learning. Graduates emphasize that the course allowed them to master the practical skills necessary for a successful start in PR. The high rating and positive reviews on independent platforms confirm the quality of the training.