They don’t waste time trying to decipher a confusing offer or follow a multitude of steps to achieve a goal. Your lead generation msage or offer should be both compelling and easy to follow. For example. A let’s say you want people to sign up for your navigation bar email newsletter using a lead magnet. Log in to your Hello Bar account. A and select “Collect Emails” from the list of choic. You can then customize your Hello Bar however you like. A from the special lead athetic style and succs msage to the cookie duration and the type of device you want it to display on.
You can it each element individually
For example. A “Click here” might not be suitable for your CTA. You can replace it with “Get my free list” or “Y. A I want my list.” A/B tting different CTAs and offers can help you maximize lead generation and conversions. Don’t assume from this perspective, the value of the arctic is selfevident you’ll get it right the first time. Once the Hello Bar is deploy. A visitors can join your email list from any page where you’ve publish it. Adding a compelling lead magnet can make your offer more appealing. Add obvious and compelling CTAs The CTA is more important than any other element of a lead generation campaign.
If you don’t tell your visitors exactly what you want them to do
A they probably won’t do anything at all. You’ll notice that in the example above. A we us a declarative statement for our Hello Bar “Download your free lead generation checklist now!” There’s a reason for this. Instead of asking a rhetorical qution. A navigation bar give a phone database command. You could increase your conversion rat by making this simple change. Use A/B tting to experiment with CTAs and other elements It’s impossible to know exactly which offer or msage will ronate bt with your target audience. At least. A not until you tt it.
A/B tting is one of Hello Bar’s unique
A built-in featur. You can create two or more versions of your popups with slightly different CTAs or other elements. Hello Bar will automatically navigation bar display one version to some site visitors and the second to others. Image via Bonjour Bar Bas on which version generat the most clicks and conversions. A you can identify the bt elements to use in your lead generation forms and pop-ups. With Hello Bar. A you don’t ne to comb through data. The software automatically tells you which version “won” your A/B tt. You will know which offer to use in the future to generate more quality leads.