A so you have conclusive evidence that one version perform better because of it. For example. A you might A/B tt your CTAs in one round. A the text in another. A and so on. Organize a webinar A webinar combin two marketing tactics that work element at a time extremely well video and interactivity. During a webinar. A you can show the viewer whatever you want. If you’re giving a tutorial on Adobe Photoshop. A for example. A a screencast telegram data might be more effective. On the other hand. A if you’re selling sho. A a live video with you on camera might be more useful.
According to the Content Marketing Institute
A % of BB marketers host webinars and it’s one of their top five content formats. This clearly shows the importance of webinars for BB marketing and lead generation . Webinars don’t necsarily have to be watch live. A as you can also replay in fact, everyone knows this well them later for people who miss them. Remove any promotional offers you element at a time includ. A then publish the video on your blog. A YouTube. A or a landing page (or all three). What is a webinar? A webinar is a live video event held online that teach the audience something valuable.
Attende can register well in advance of the event
A and the company usually provid some sort of discount code at the end. Beyond that. A there’s a lot of scope for webinars. You can use any type of video phone database you like. A from animation to screencasts . A and you’ll ne a program that lets you play qutions and type answers for your audience. Why are webinars an effective lead generation strategy? Webinars work extremely well because they generate conversions. They allow you to turn a prospect into a lead (and then into a customer) in a relatively short period of time.
In fact. A they work like giant lead magnets
They’re a bit like seminars. A but attende can participate from home. That’s what mak them so effective. Plus. A as long as you’re offering something of value. A you can build cribility in your industry and showcase your company culture element at a time to viewers. It’s a great way to build brand loyalty. To effectively use webinars for lead generation. A be sure to create separate landing pag for each webinar to drive registrations. Here’s an example of a webinar registration page from Salforce. Image via Salforce Use website content to increase signups Lead generation isn’t always a straightforward procs.