Various marketing channels and tools have a common goal – to promote a product, but each of them performs different tasks and uses different mechanisms. Some will be aimed at warming up the audience, others – at working with hot traffic, others – at generating demand. Thus, any restrictions in working with marketing channels deprive you of competitive advantages.
An integrated approach helps to achieve
Planned results with maximum efficiency, in which tools work in tandem and reinforce each other, closing all business goals and objectives. Choosing a single channel complicates promotion, setting a low growth ceiling.
It is possible to get by with one single
Tool only in exceptional cases. For example, contextual advertising is relevant if we are talking about simple and inexpensive products, the decision specific database by industry to buy which the client makes quickly, in cases where you just need to test a niche, or under conditions of a limited budget.
But in the long term, integrated marketing often turns out to be not only more effective, but also more profitable and cheaper (if you recalculate the cost of traffic and leads). If you plan to work for a long time and promote a complex or expensive product, you need to think about connecting various channels and tools
Conclusions
An integrated marketing approach on the Internet provides invaluable services for effective business management:
- eliminates 100% dependence on a single platform;
- reduces the risk of the resource suffering due to changes in search engine algorithms;
- opens up more ways to communicate with your target audience;
- helps to expand the reach of potential customers;
- ensures efficiency in achieving set goals.
Integrated internet marketing, including SEO, japan data SMM, contextual advertising, content marketing and web analytics, provides the best results for the project in the long term. Working within the framework of one strategy and increasing each other’s effectiveness, such a relationship helps to obtain greater returns than from one channel.
Any marketing tools need to be tested in a lead genaration we’re us to tracking email open and click rat different conditions, linked to each other, and based on the data obtained, conclusions need to be drawn about the benefits and profitability of each individual channel.