If your business isn’t yet participating in Black Friday and you want to know what it’s all about and how to take advantage of this date to increase your website sales, this post is for you. Learn how to sell more on Black Friday and take advantage of this initiative to grow your business .
According to an analysis conducted by Black Friday Global , this date breaks sales records around the world every year. In Mexico, for example, sales increase by up to 136% compared to a normal day; and this year, stores are expected to offer discounts of 50% . But before learning how to sell more on Black Friday, we’ll tell you what this sales strategy is all about.
The date chosen for Black Friday is always the last Friday of November, and in 2024, it is set for November 29th . The expectation is to maintain the expected sales increase even in a crisis scenario due to the COVID-19 pandemic. Therefore, if you are an entrepreneur, business owner, or marketing enthusiast, continue reading this article.
What is Black Friday?
Like Buen Fin and Cyber Monday , Black Friday is an event featuring promotions and deals with very attractive prices for consumers . As its name suggests, Black Friday originates in the United States and takes place on the Friday after Thanksgiving, kicking off the Christmas shopping season.
Although Buen Fin is a special date brother cell phone list with the same characteristics, Mexicans are also more likely to shop on Black Friday. The most popular products on this date are clothing, electronics, footwear, and cosmetics.
So don’t hesitate any longer, Black Friday is an excellent opportunity to generate more sales and make more people aware of your business. But before thinking about massive sales, you need to prepare your business for the number of people you want to reach . There’s nothing worse than a website that offers unmissable promotions, but when it’s time to purchase the product, it’s no longer available or the website overloads and goes offline.
1. Planning: a vital stage to guarantee the necessary sales volume
Seasonality is an opportunity for those who work in sales. Commemorative dates, seasons of the year, and even major events, such as the World Cup, directly influence purchases . Black Friday has become a very important date in the retail calendar, along with Buen Fin, Hot Sale, and traditional end-of-year shopping. For this reason, so many retailers are looking for guidance on how to sell more on Black Friday. To achieve this, the first step you should take is to plan .
On Black Friday, as with other dates on the retail calendar, there are some preparations to make sure everything goes as planned. To do this, you need to consider three important aspects of your online store:
- The web hosting and the website’s programming code, which is the part your client doesn’t see.
- The layout or theme and the customers respond quickly on this platform. promotion of the website, the attractive part.
- Your product inventory or availability and customer service. If you want to break sales records, you need to have products available to sell.
Still can’t tell the difference between web hosting and domains? Before continuing, clear that doubt up once and for all!
Below we’ll detail each step so you can be successful in this year’s Black Friday sales.
3 steps to plan your e-commerce sales
1. Basic care with the online store
Before Black Friday begins, you must prepare every detail of your online store. Web hosting and programming code are things that customers don’t see, but that are crucial for the website’s proper functioning. Learning how to sell more on Black Friday won’t be of any use if your e-commerce site crashes or experiences problems during the sales period.
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Marketing Strategy
After completing the first step, it’s time to think about your marketing and outreach strategy. Improve your e-commerce’s visuals by changing the colors and making promotions more visible , making it more attractive to customers. In parallel, you should develop a marketing plan , outlining the type of outreach you’ll be doing and which channels you’ll use.
Preparing logistics
To guarantee sales on Black Friday, you must have good availability of the products you want to sell and consider shipping and delivery logistics. This includes everything from product organization and storage to shipping costs for the different regions you want to reach. It’s worth noting that to have the products available, you’ll fax list need to plan their purchase or manufacturing in advance; if you don’t have them, you could lose sales.
2. How to prepare your online store to sell more on
During Black Friday, a slow website doesn’t have many opportunities to generate sales. In addition to being an important Google ranking factor, a slow website is detrimental to your online store , as you could lose a potential customer who doesn’t have the patience to wait for the page to load. Remember that visitors using smartphones are more demanding, as websites need to load faster due to mobile data. According to Google , 53% of internet users abandon a website that takes 3 seconds to load. Focus your efforts on improving the mobile version of your site to sell seamlessly on all devices.
Start by improving your website’s speed. This should be your first concern, as many other issues depend on this factor. Test some of the tools available online ; and afterward, follow the optimization recommendations.
It’s also essential to test your e-commerce site’s functionality on different screen sizes. This is even a very important tip and one of the answers to that question about how to sell more on Black Friday. Google studies claim that 70% of searches are made via mobile, and mobile devices account for over 50% of total sales. In fact, looking ahead to seasonality, according to Salesforce , 68% of e-commerce traffic worldwide will be mobile.
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