two definitions for qualified leads (MQL vs SQL) is already a sign that Marketing and Sales are not aligned on what constitutes a qualified lead.
linkedin inbound marketing funnel
Marketing is usually judged by the CEO based on the number of MQLs generated.
They focus on quantity, not quality.
With Account Based Marketing, the funnel is different.
The marketing team is told:
Sales and Marketing coordinates their phone number list efforts to get meetings
Sales are only getting meetings with qualified leads
ABM is basically a system built to ensure that MQL = SQL .
LinkedIn account based marketing funnel
Does it sound too good to be true?
But it isn’t.
You just saw that this system looks awesome
Now I will show you exactly how to do Account Based Marketing with Linkedin.
Read more.
Account Based Marketing on Linkedin: How to bfb directory Get Started?
Account Based Marketing on Linkedin requires a little bit of setup before you can get started.
You need 2 things: get all co-workers explain your value proposition onboard and a Linkedin Sales Navigator License.