As a marketer,
1. Heating ads
The goal is to post ads BEFORE SDRs start sending emails to maximize response and acceptance rates for Linkedin connection requests.
warmup linkedin ads account based marketing
If your leads have been in contact with your brand 3-4 times before you send them a message , they will be much more likely to respond to your outreach campaigns because they will think:
“Mmh… I’ve heard that name before, let’s see what they have to say.”
TIP: You can also mention
the ads you showed your prospects in your initial prospecting messages to break the ice.
2. Cover Ads
It is also recommended to launch ads to leads while DSPs are sending them messages . This way, you will stay top of mind.
A lead opened your email but didn’t respond?
Seeing your ads might prompt him to send a response.
Has the lead responded to your email but is still phone number library not convinced?
Being in touch with your brand every day will increase the trust he feels towards your brand.
linkedins cover ads abm targeting
In practice, you are playing with the Mere Exposure Effect .
The mere exposure effect is a psychological cmb directory phenomenon that’s why sales navigator whereby people tend to develop a preference for things just because they are familiar with them.