High-quality advertising creative attracts attention to the product and encourages purchase. Let’s look at how to create effective advertising and provide interesting Advertising creatives can examples.
What are advertising creatives?
An advertising creative is an announcement about a product or service, presented in the form of a static image, video , audio or animation. This is everything the user sees: visual, headline, text, image and button.
The main task of advertising creative is to encourage the user to take a target action, for example, click on a button, go to a website or subscribe. Interaction with creative is an important stage of the sales funnel, which should lead to expected results. For example, if a user clicks on a banner to a website, it is important that they can place an order. If they see something unexpected, they will most likely leave without taking action, which will undermine trust in the company.
Types of creatives for advertisingAdvertising creatives can
Advertising creatives can be classified according to three criteria: format, concept and triggers.
1. Format:
— Static: photographs, illustrations, banners Advertising creatives can (horizontal, vertical, square or carousel).
— Video: short clips or mini-films.
— Audio: sound advertising.
— Animated: gifs or screen recordings.
— Gaming: tests and surveys for user interaction.
2. Display concept:Advertising creatives can
The creative concept defines what idea french polynesia business email list needs to be conveyed. Examples:
— Isolated image of the product on a neutral background.
— Options for using the product in everyday life.
— Emotions associated with the use of the product.
3. Triggers:
Trigger creatives evoke specific user reactions:
— Rational: based on logic (e.g. “Our para superar este error refrigerator will last 25 years”).
— Emotional: they affect feelings (for example, “Buy our refrigerator and forget about the gray everyday life”).
It is important to avoid over-conceptualization and test different ideas to determine the most successful ones.
Algorithm for creating advertising creatives
Here is a step-by-step algorithm for creating creatives for targeted advertising:
1. Study your target audience and product. Understanding the needs of your target audience is the key to successful advertising. For example, if English courses are of interest to people for travel or lithuania phone number exams, emphasize this in your creatives.
2. Analyze previous creatives. Study what worked before and abandon ineffective approaches. Look at competitors and look for new associations.
3. Choose a platform and study technical limitations. Consider the audience and specifics of the platform so that your creative is compatible with its requirements.
4. Think through the idea. Base it on the analysis of the audience and its interests.
5. Draw the creative. You can create it yourself or prepare a technical task for the designer.