Implementing smart chatbots in B2B sales: Improving engagement
This strategy not only optimizes sales processes. But also improves customer interaction by offering immediate and personalized responses. 24 hours […]
marketing technology
Цифровой маркетинг
9 лучших инструментов управления проектами, которые стоит начать использовать уже сегодня
Согласно исследованию Finance Online , 77% успешных проектов используют инструменты управления проектами, 40% достигают ожидаемых результатов, а 35% организаций удовлетворены
Цифровой маркетинг
Ключевые выводы после встречи с более чем 800 маркетинговыми партнерами
осле проверки более 800 маркетинговых маркетинговыми партнерами агентств и партнеров в качестве маркетингового брокера я хотел бы поделиться тремя своими
marketing technology
AI catapults your company’s sales with marketing automation
AI catapults your company’s sales with marketing automation and hypersegmentation Automation transforms the role of marketing professionals Mass Personalization
marketing technology
The 2024 Nobel Prizes recognize pioneers in Artificial Intelligence
Today we congratulate Geoff Hinton and John Hopfield on being awarded the 2024 Nobel Prize in Physics . It is
marketing technology
AI key to boosting personalization strategies in digital marketing
Personalization has become the most sought-after goal in digital marketing, an approach that allows brands to create experiences tailored to
marketing technology
Tools that leverage AI to increase productivity
Generative artificial intelligence has marked a before and after in our society and has allowed the creation of tools that
Цифровой маркетинг
Что такое стратегический маркетинг?
Маркетинговая стратегия , в отличие от тактического маркетинга , относится к созданию, коммуникации и предоставлению стратегического плана для достижения определенной
marketing technology
Increase your sales by integrating CRM and email marketing
The key is to identify opportunities, optimize sales processes and adopt technological tools that allow you to reach more
marketing technology
Automating Demand Generation with AI in B2B Sales
Forrester has been emphasizing for years the importance of incorporating artificial intelligence into demand generation for B2B companies. This perspective is
marketing technology
Artificial Intelligence for lead qualification and prioritization in B2B sales
Artificial intelligence is transforming the business landscape by offering new capabilities and expanding business models. Beyond efficiency and productivity , it enables companies to
marketing technology
The impact of AI on the B2B sales cycle in the technology sector
While the essence of selling is about building relationships of trust and minimizing friction, generative AI makes it easier to