The same rules apply here as with email: it must be a customer who had the opportunity to opt out, or a non-customer who has given you consent. A link alone is not enough to unsubscribe , because not everyone owns a smartphone. The solution is to unsubscribe via SMS in a certain format.
Petra Stupková pointed out that we should really pay attention to the correct sending of SMS , because the Personal Data Protection Office has set this as priority No. 1 in inspections this year .
One more thing was raised for consideration. If someone unsubscribes from NL, can you continue to send them text messages ? According to Petra, from an ethical point of view, you shouldn’t, according to the ÚOOÚ it’s on ios database the edge. For us – if someone doesn’t want to receive your commercial communications by email, they probably don’t want them at all. Be considerate of them.
Reviews in emails
According to the button amendment, you are obliged to inform consumers about how you verify the veracity of reviews. It is best to add this information to the terms and conditions. This was stated at the e-mailing conference because customer reviews are often also inserted into NL or by automation. Another connection between reviews and e-mailing is that the review should relate to the products or services contained in the e-mail . This can be quite difficult to comply with, especially in the case of more extensive how to measure the speed of my website? the best tools newsletters. General assessments then fall into the grey zone.
Petra’s last important warning on this topic: An influencer is not a reviewer. You will have a hard time proving that this is not a paid collaboration or barter transaction.
Percentage discounts on the entire range
Calculating and communicating discounts is a big topic in the new year, which also affects email marketing. It is quite clear that the new discount rules apply to sales in e-shops and brick-and-mortar stores, and that they do not apply whatsapp data to digital content or perishable goods.
From an emailing perspective, the question remains if you do not communicate amounts for specific products, but send percentage discounts. From what price will you then calculate them? The following distinction plays a role:
- A discount offered to many customers or the majority.
- Personalized offer.
The classic newsletter clearly falls into the first category. Although… We can argue here : Do most of our customers subscribe to NL? What number means a lot?
The second category also leads to reflection: Is a discount sent, for example, as a holiday gift an individualized offer?