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In the Convert phase, as its name suggests, the purpose is to create the highest possible quality conversions, i.e. direct online store or high-quality leads to contact sales. The best Convert phase processes are created by merging together carefully thought out technologies and contents that emphasize the company’s competitive advantage.

In the context of the convert phase, it’s hard not to talk about marketing automation and email job marketing tools, because combining them with high-quality content marketing produces results regardless of the industry.

Klaviyo

Klaviyo is a marketing automation tool especially suitable for websites, which offers a slightly more detailed view of customer data compared to Afghanistan Phone Number List cheaper tools, good reporting options and an excellent selection of ready-made automation templates.

Some tools are more suitable for e-commerce and others for lead sites. In addition to versatile online store integrations and many flexible automation tools, Klaviyo’s dashboard view helps in interpreting the results.

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Regarding the comprehensive integration possibilities, it should be note that Klaviyo is designe to best integrate with the Shopify e-commerce platform. By combining these two platforms, you get the most accurate purchase and behavior data directly from the online store, and you can use the information directly to help build segmentation and automation.

Omnisend

Compared to Klaviyo, Omnisend is, according to many, easier to approach. A clear user interface, an easy-to-use email editor and ready-made segmentation models make grouping customers effortless.

 Salesforce Marketing Cloud Account Engagement (Pardot)

Pardot, now called Marketing Cloud Account Engagement , plays an important role in marketing automation, mainly because the company behind it – Salesforce – is also the most popular CRM system in the world. Account Engagement integrates seamlessly with Salesforce’s CRM tool and works in the equation to communicate with customers Phone Number HK  mainly through email marketing. To a large extent, Pardot’s strengths are its connection to other products of the Salesforce product family, which, by combining them, create a 360-degree picture of the customer at all stages of the purchase path, from a website visitor to a purchasing customer.

In addition to this, Salesforce has productized the artificial intelligence it developed, Einstein, as a compact part of Pardot’s value proposition. Einstein tells you which of your contacts are more likely to turn into a sale, and you can use the background information you have collected about them to optimize one-to-one communication.

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