If you are part of a university educational institution and need to start generating a marketing strategy , this guide is for you! Below we share all the details to attract students with the best digital marketing strategies for universities.
What is educational marketing?
Educational marketing is a series of marketing practices focused on schools, its main objective is to attract and retain students (customers).
This concept refers to studies, planning, monitoring ghana phone number list and implementation of marketing strategies of any kind.
Since the majority of the student population is now digital nomads, institutions have the challenge of reaching them through digital marketing. With a good implementation of online advertising, schools can promote content and information that allows them to become references in the educational field.
How to implement a digital marketing strategy for universities?
To begin with a solid educational marketing strategy, you must define the profile of the ideal student you are looking for. To do this, it is important to include the values unleash your creativity with photo editing tools of the institution and create a target audience segmentation.
Understand your target audience
The first step is to define the type of audience that your school can serve: young people, parents of young people, adults seeking studies such as master’s degrees, etc.
Separate these groups and see how your university can help them. Depending on the type of target audience, you can define the intention and message of your strategy.
Always consider the different profiles that fit your offerings, and it is essential to recognize their geographic boundaries . The location of the school will be a determining factor for the segmentation of your audience.
Create buyer personas
A buyer persona is a semi-fictional character that represents the ideal student for your school. Creating and understanding it will be of great help in knowing how your educational institution will meet the needs of that profile and what type of messages to send.
Optimized and up-to-date website
Digital Marketing The way people choose institutions to study whatsapp data has been changing. Access to information allows for easy research and comparisons between study alternatives, and is a fundamental part of the selection process.
As for the website, the focus should be on the visitor’s experience when they arrive for the first time. They should find useful, practical, clear and interesting information, but above all it should be up-to-date and current.
What are the most common questions a student has when looking to enroll? The website should answer all of those questions.
Using artificial intelligence can also help in terms of speeding up communications with prospects. We are specifically referring to a service chatbot, which is configured to serve, schedule meetings or answer questions from website visitors, with 24/7 availability.
How to get and retain more students?
If you are about to start a strategy from within the institution, below we share excellent marketing practices that we use at Cebra and that are an excellent guide of advice.
Show off what makes your school stand out
Remember that there is no better advertising than a recommendation and demonstration of how amazing your service is. Share stories and testimonials from students, enable ratings for your study plans, allow tags, mentions and all the positive references you receive.
Take advantage of the spirit of your school members to promote yourself through pride of belonging. Don’t hesitate to print your logo and colors on gifts and uniforms.
Always remember to publicize events with local communities such as sports games, fairs in public squares, etc. This type of social contribution generates a great reputation.
Invest in organic positioning
Digital Marketing Thousands of young people around the world are searching for information on Google about the career they want to study. Take advantage of this opportunity to position your institute’s website with an SEO strategy.
Organic results are of great importance to those who skip the ads, as they are looking for a genuine recommendation. Plan a blog that provides the desired information and optimize your content. If you don’t know where to start, we can help you, we have the ideal SEO plan for your school. Contact us!
Create the best social media strategy
Facebook, Instagram, LinkedIn – where are the students? What language do we use to communicate with them? Identifying which social networks the audience we want to target is concentrated on is vital. This way, you will be present right where they need you.
Don’t forget to build community!
There are probably a variety of events and situations in your school community that deserve to be publicized and celebrated. Develop a strategy across multiple platforms to help your school grow and stand out.
Take advantage of interaction dynamics to generate visibility and don’t forget to publish fun content.