We got to know him better and are sharing new facts and observations
Dynamic ads and dynamic places are completely different concepts, do not confuse them. Dynamic ads are an option for setting up advertising for online stores, when the system generates banners based on the information from the site or feed. They are displayed in the guarantee (on the bottom lines of the search results and pages of all commercial offers) or in special placement (on the top lines of search advertising results).
Dynamic places are a new display location, not guaranteed or specially Dynamic Places and Ads placed. They are located approximately in the middle of the search results. This is reflected in the name – “Dynamic Place”, that is, it can differ for different users and different ads. According to the setup method, these can be both text-graphic and dynamic ads.
What are Dynamic Placement Ads?
They look the same as in regular places: have a title, domain, Dynamic Places and Ads text, quick links. There is an “Advertisement” mark. The only difference is in the display location.
\Example of an ad in a dynamic location
Direct automatically marks ads in dynamic locations.
Advantages of the show location
The ad looks more native than guaranteed or special placement – many users ignore the ad and follow the links from the main search results.
This increases the visibility of the ad, which leads to more clicks and conversions. It is also worth noting that only the most relevant ads are
shown in such places, which is beneficial for both users and advertisers.
Important: if the advertised page is already in the organic search results (for example, in the tenth place), then, having got to the dynamic
place, it will rise higher and become more noticeable than in the organic cameroon business email list search results. That is, if you are already in the first place in the
search results, then you will not get to the dynamic place in the advertisement, because your position is already good – there is no point in
improving it.
What are ads made of?
This is one of the most difficult questions. Let’s go from afar and integración de sistemas explain what a snippet is. A snippet is a concept of Yandex Search. It is a block of information about a page in search results.
Examples of search snippets
A snippet looks like an advertisement. It has a title, domain, and description. Sometimes there are additional elements, such as quick links.
Ads for display on a dynamic place are formed based on such snippets. The system does not come up with anything new. In the Direct interface, you cannot customize the appearance of such ads.
How to set up impressions on dynamic places
In smart campaigns, such as Product Campaign, Campaign lithuania phone number Wizard or Easy Start, you don’t need to set anything up. Ads in dynamic places can be shown by default. Just select the “Dynamic places in search” option from the list of places in the Unified Performance Campaign.