Trendyol , a well-known mobile e-commerce company and one of Turkey’s largest, achiev a 70% increase in ROI using dynamic remarketing for apps. The strategy focus on creating responsive ads for:
- Attract valuable users again
- Get more traffic and customers
- Improve click-through rate and conversion rate
- Boosting return on advertising investment
The results were clear: a 140% increase in clicks, telegram number list a 20% increase in conversion rates , and a 28% decrease in CPC (cost per click) . Furthermore, app traffic from Google tripl.
Common remarketing mistakes and how to avoid them
As with any other digital marketing activity , remarketing can make mistakes that are common among inexperienc people. We had the opportunity to ask our PPC , SEM, and network experts at MD Marketing Digital , and they shar the following:
Incorrect segmentation
One of the most common mistakes in remarketing is i american samoa business directory ncorrect targeting . This happens when ads are too generic and not well-target to a specific audience. The solution is to carefully segment the audience bas on specific behaviors and characteristics , ensuring that the ads are relevant to each group.
A common mistake is running the same ad for all users, as this is wasting any available data. It’s better to break it down into, for example, ” if data analytics is the method Purchasers ” (users who have already purchas), ” No action visitors ” (those who left the site without taking any action), and ” Cart abandoners.”