The effects of recent years’ events and various crises, inflation and the development of artificial intelligence are naturally also reflected in digital marketing. In this blog, I look at the era of the new normal from the perspective of Google Ads, because Google Ads is one of the most popular and cost-effective advertising platforms.

How should Google Ads advertising be done in this era of new normal and continuous changes? We gathered the most important tips of the moment to take into account changes in the money market and artificial intelligence, especially in Google Ads advertising, and we tell you how the MRACE® model can be of help in this.

What things will also affect Google Ads advertising in the coming months?

Changes in consumer behavior have a significant impact on the market economy and thus also on advertising. When inflation accelerates, consumer behavior and purchasing habits may change. This may require changes in pricing, offers and marketing strategy. Reacting to changes in the market is important for your company to remain competitive. The Bank of Finland predicts that inflation will remain high for at least this year.

Another important theme to consider is the use of artificial intelligence in advertising. It can help your company optimize advertising campaigns, target ads, personalize Japan Phone Number List messages and predict consumer behavior. Google Ads will enable, among other things, automatic bidding strategies based on artificial intelligence, campaigns based on chat conversations, and creating unique product images on the Google Ads platform.

Artificial intelligence

Artificial intelligence programs are increasing rapidly, and recently, for example, text-generating ChatGPT has been on display .

Above, I talked about trends that affect marketing as if from the outside. When you want to influence the effectiveness of your marketing more, the MRACE® model offers a holistic view of marketing. The template helps ensure that your company’s advertising covers all stages, starting with reaching the right customers and ending with customer engagement. The MRACE® model creates the basis for planning and implementing digital marketing. Using this model helps you adapt to changes and achieve better results in advertising when market trends and consumer behavior change rapidly.

How should your company consider the change in consumer behavior in Google Ads advertising?

A change in consumer behavior can affect a company’s operations in many ways, because people consider purchases longer, postpone purchases and make more comparisons, and the purchase path can be longer and more complicated. Taking these into account in the purchasing pipeline and advertising is important in order to ensure the preservation of profitability. Here are some tips to help your business when prices rise:

Keep your budget flexible : Fluctuations in prices Phone Number HK  can affect advertising-related costs, such as the cost of advertising space. As the world situation changes, consumer behavior and competition may vary. It’s worth considering flexible budgets so you can react quickly to changes and target advertising where you get the best return on your investment.