When the other person has paid attention to you and wants to continue the conversation, you can move directly to the proposal. Explain how exactly you can help and how it will help the listener. It is also advisable to say what distinguishes you from your competitors.
Whenever possible, use hard facts, figures, and statistics when presenting your value proposition. This is more persuasive than just fancy adjectives and grandiose promises.
Examples of Value Propositions
For clients
I help companies improve conversion by 20% by implementing automated email sequences that work at every stage of the sales funnel.
For partners
Our technologies allow you to reduce marketing costs by 15% while maintaining high conversion rates.
For investors Our project shows stable growth country email list of 20% monthly thanks to a unique business model.
Tip: To find a unique characteristic of your business, write down all the aspects that differentiate you from your competitors. Then evaluate each difference from the perspective of a potential listener. Choose one that provides a clear benefit or advantage to the interlocutor.
5. Support your position with evidence
People love to listen to beautiful stories. They inspire, awaken emotions and create an image of future success. But when it comes to making decisions, most people are guided by real experience. Therefore, it is important to show that you are not a theoretician-dreamer, but a practitioner with real results.
Back up your pitch with evidence. Tell us what you cloud computing trends for 2025 have achieved on a specific project. Share your clients’ success stories or partner reviews. It would be helpful to mention some precise data in numbers or percentages.
Examples of evidence
— One of our clients increased sales by 40% in three months after implementing our email marketing strategy.
— We helped the company reduce marketing costs by 15% while maintaining high conversion rates.
— According to our partner, after implementing our technology, the average customer satisfaction rating increased by 25%, and the request processing time was halved.
Tip: Write down all your significant achievements. Consider which of them might be of interest to your target audience. Express the selected facts in a concise form. Make sure the retelling sounds clear and is relevant to the value proposition.
6. Combine the details into a single story
At this stage, you need to use all the information you’ve gathered so far to create a concise and compelling pitch. Follow the structure above: hook – value proposition – evidence – unique selling point – call to action.
Read the resulting speech at the pace you fax list usually use in a conversation. It should not exceed one minute. You can use a timer to control the time more precisely. If the presentation is too long, try to shorten it. On average, English-speaking experts allocate about 75 words to an “elevator speech”. In Russian, words are longer, and the pitch volume can vary between 55 and 75 words.
Imagine if your brand could look as attractive as Apple or Nike.
I help companies create visual solutions that are not only beautiful, but also work for business. For example, I recently developed a new corporate identity for a startup, and their recognition in the market increased by 40% in six months. Unlike many designers, I focus not only on aesthetics, but also on the marketing effectiveness of each element. Want to know how it works?
For a copywriter
Up to 90% of commercial emails remain unread — this is a real statistic. I create texts that are not only read, but also bring results. For example, one of my email campaigns increased the company’s repeat purchases by 35%. In my work, I rely not only on creativity, but also on data on audience behavior. I suggest auditing your texts and showing specific points of conversion growth. Let’s discuss?