The Stolplit content plan includes regular sections, one of which is a selection of furniture by color, where we collect products in a single
color. For banners, we use images of furniture in the interior. We can spend up to three hours of pure time creating such selections.
For such posts, you can’t just pick the first piece of From photo processing furniture you come across among the 250,000 items on the site.
You need to find images with a lot of restrictions: by color, brand, ownership, and other parameters.
One of the main difficulties was that most of the furniture suitable for the category did not have interior images in the product card; it was
mainly furniture on a white background.
The second popular section is a selection
of furniture to create a given interior, for example, furniture for From photo processing a balcony, on a collage. In this case, working on a banner could also take up to three hours of pure time.
We spent time searching for products, and then tried to place furniture on the banner so that it would create a harmonious picture. We added decor, shadows and the appropriate environment such as a window, carpet, lamp. </p>
<h3>We set a goal to optimize work onF
rom photo processing
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su
ch posts using neural networks. With the new neural tool, the task can be solved in 30 minutes or less. AI product photos allows you to
realistically fit the product onto a generated background. With its help, we are more:
- We don’t waste time searching for the right image against the background of the interior on the website;
- We don’t spend money on a designer to create an interior image of furniture;
- We create an interior image of the product ourselves, and we can also use several products at once to create a whole collage with furniture from the store.
Were loaded into the document
This is the result we got
These neuro-tools were not enough when it came to photographs of Stolplit design projects (assembled furniture
according to the project with the designer in the buyer’s interior). The most common problem with such photographs is
that they look unfinished, as there is a lack of equipment. The client asked to finish drawing it.
Previously, we would have gone to freelance designers From photo processing with such a request, but this time we
first turned to the Kandinsky neural network. We got the result without prompting on the third try. The neural network itself understood what was missing in the photo and generated the missing elements. It took no more than 15 minutes.
To bring the image to mind, it is enough to clean the result with the help of object remover from the bugs left by the neural network, and you can publish it.
Working with video
In addition to static images, we also make short videos for the client. gabon business email list From one of the shoots, we had some unprofessional footage left over
that could be put together into one short video. Previously, a similar video had a large reach, which we wanted to repeat.
We tried editing with the new video with AI feature. To create a video, we uploaded the source files, chose the style and length of the video. The AI did the rest itself. We found that it copes well with the task with almost no involvement of the creator. This is the video we will get.
To implement another idea, we needed a voiceover. solutions to stop plastic pollution We needed a male and cartoonish voice. We did not
plan to spend money on a speaker. To create the voiceover, we used the neural tool text to speech . With the help of the tool, we were able
to save time and money on creation, and according to the results for the year, the video is in 10th place in viral reach compared to all the
client’s clips.
Not just social networks: working with publications in Yandex Promo Pages
Together with the client, we work along the entire phone database sales funnel, grow From photo processing brand awareness and generate
interest and purchase intent in the user. To solve these problems, we use Yandex Promo Pages. They allow you to engage users using the
article format. We also managed to optimize work with this channel using AI.