This allows sales reps to manage leads and communicate with customers more quickly.
Example
Imagine you want to respond in real time to customers who consistently ask you the same specific question. Look for a tool that can automate responses to frequently asked questions, without having to type and retype them each time.
For example, if you are a LaGrowthMachine user , you can:
- Create omnichannel acquisition campaigns (Email + LinkedIn + Twitter)
- Automatically enrich your lead data
- Automatically follow up based on your responses
- Track email activity and lead/customer engagement
- etc
All of this is easily configured with a couple of clicks, and the software takes care of it from there.
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By automating low-impact sales tasks, automation tools help streamline the entire sales process and free up your team to focus on building relationships and closing deals.
But how do you do it? What are the characteristics of sales prospecting tools?
What features should automation software offer?
As we’ve already mentioned, there are several aspects you should define before choosing a sales automation tool.
Here are some key points you’ll want to know and questions you should ask yourself:
- Integration: Which tools integrate with what you already use? You should be able to find out if they specifically connect/sync with your CRM or email program; be it Zoho CRM, Salesforce, HubSpot, or a lesser-known tool.
- Personalization: How much customization does the tool allow? Does it allow you to personalize your emails, automate follow-ups, and segment customers? This is extremely important, as you’ll want to ensure your customer interactions remain unique and human, not generic.
- Data Enrichment : Can the tool help you how to find and join LinkedIn Groups build your contact database, or will it cause you to lose data?
- Reports: What type of information do they provide? How detailed can you get from their reports? You should be able to analyze individual customer behavior and identify trends to make data-driven decisions.
- Templates: Can you save templates to use throughout your sales funnel? Are they sent automatically, with the customization you want?
- Native or cloud app : Where do you want your information to be stored and accessed? Are there native mobile apps you can use, or are they desktop-only?
- GDPR and general regulations: Do you follow European—or foreign—standards for emailing and contact management? You don’t want to jeopardize your company’s security by using sales automation software that doesn’t follow the required guidelines.
It may seem like a lot, but all of this will make your decision much easier
Along these lines, you’ll also want it to be relatively easy to use and intuitive, but most are these days.
There may be more things you need to know depending on your specific needs, but these are a good starting point.
That’s why we recommend using something like hindi directory LaGrowthMachine. We provide the perfect combination of features and make the sales automation process much smoother for both sales reps and growth managers.
We’ll talk about LaGrowthMachine and other sales automation tools in the next section.
So, stay and read on. We promise it will be worth your time.