In January, a conference full of practical instructions and real-life examples from the world of email marketing took place, and of course we couldn’t miss it. We learned what works (and doesn’t) work for whom, and what awaits us and will not be missed in the emailing year 2023. And now you can find out too.
A rich program packed with information
Over the course of eight hours, 17 speakers took turns. Some spoke individually, others participated in a panel discussion, but in any case, there were so many interesting things to say that one article would not be enough.
The first lecture served as an introduction to the entire conference and its theme was E-mail address = human being . The customer of 2023 has completely different needs than the customer of 2022 and e-commerce is likely to face cost optimization this year.
The first speaker, Lukáš Balek from Ecomail , therefore emphasized instagram database the importance of the new strategy and role of e-mailing, which will be aimed primarily at building and maintaining a relationship with the customer.
People are currently thinking more about what they will buy and for how much. It is no longer (and will not be) so easy to acquire new customers with successful newsletters . It will be even more necessary to communicate with existing ones, to pamper them .
That is why we should imagine a living person behind each address before we set anything in the tool or on the website.
Given the aforementioned what is the profile of a data artist? cost savings, the imaginary words “Building a Relationship” and “Economics” will probably be competing in your head . Lukáš outlined this very humorously and aptly:
Economics: “Turnover, performance, conversion!”
Relationship building: “Isn’t CLV more of a success parameter?”
Economy: “Let’s put 20 products there. Long live vendor marketing!”
Building a relationship: “How about some content? Building an identity?”
Economy: “Pop-up now and then exit pop-up.”
Relationship building: “What can be done less violently and more humorously?”
Believe that if you persist in building relationships and focus on branding , it will pay off. “Communicating with existing customers is more profitable than finding new ones,” concluded Lukáš.
After all, branding is the foundation of email marketing.
Petra herself acknowledged that there is no uniform interpretation for these cases . However, you can look into it. The new discount rules do not apply to bundled offers, so you can somehow limit the validity of the discount:
- The discount is valid for 24 hours only.
- The discount can be applied to purchases over CZK 1,500.
- 10% discount on women’s shoes.
And once again influencers , this time whatsapp data in terms of discount codes they offer when working with you. There is also a gray area here where you can “brag” about the number of their followers.
Prevent problems
Petra Stupková concluded her lecture by comparing failure to follow these rules to ignoring preventive visits to the dentist. Prevention is cheaper than acute intervention and subsequent problems.
We also recommend setting everything up and checking it. To ensure that your emails are correct, use our checklist What to check before sending an email . Don’t let a single mistake slip by.