Marketing is a balance between scientific thought and artistic inspiration. On the one side, we use metrics to assess opinions, garner interest, and predict outcomes. On the other, we rely on our intuition and creativity to forge memorable imagery that connects with our audience.
Does marketing work? That’s a non-question, of course, it does. We might not be able to accurately answer how marketing campaigns succeed or fail. But it’s undeniable that marketing drives sales and increases brand recognition.
Market research in the information era
Market research has changed country wise email marketing list dramatically since the massive adoption of the internet. On the one hand, data collection techniques have improved dramatically thanks to smart devices and connectivity.
As quick examples, we’ve increased survey response rates significantly by creating in-app survey modules and by minimizing questionnaire length. Thanks to social media and tracking, we have created new and faster methods for longitudinal data and tracking audience reaction in real time.
On the other hand, the amount of data we gather has increased exponentially. Nothing unexpected since most markets are becoming global just by having an online presence. Even small-scale businesses are interacting and servicing customers from all over the world.
Emotions, research and marketing
Research on emotion has never been haptic feedback defined: types, benefits & uses an easy endeavor, from psychologists to neurologists, emotional responses are some of the most challenging behaviors to measure. Why is that?
Emotions can be divided into two aspects, one is the perceivable phenomena or behavior we act out when we are feeling an emotion. Such as smiling when you are feeling happy. The other aspect is the subjective experience of emotion. That “feeling” we have when we experience sadness, happiness, or anger.
The problem is that while both aspects are related, they are not unequivocally linked. In other words, while most people smile when they are feeling happy, some can smile as a defense mechanism when they feel threatened or scared. Others laugh when they feel pain, others cry when they are overwhelmed with happiness. You get the idea.
Big data and face recognition
The more data collected the harder it fax list is to manually process it. It wasn’t too long ago when we had to rely on our own judgment to explore people’s emotions. But thanks to the rapid increase in computing power as well as a growing interest in face recognition, even a basic developer can train a face recognition model with a few lines of code.
We are not exaggerating, there are literally hundreds of face datasets freely available, and with OpenCV and a bit of Python, you can start to make your own model with around 25 lines of code.