Partner material
Many businesses found themselves in a situation where offline points of sale were closed, sales dropped, and the website was not the main source of sales. However, it is possible to adapt to any business environment conditions. We will tell you how to do this in our article.
Since the restrictions began, clients have been email data coming to our service with the described problem. What united them was that they had no reputation on the Internet at all, or only a couple of neutral or negative reviews.
The Importance of Online Reputation
Online reputation allows customers to learn more about you. User habits have shifted from “I’ll touch it” and “I’ll try it” to “what do people who have bought it before say about this product.”
Potential clients search for information about you on the Internet, read other people’s customer experience and make a purchase decision based on it. Those who do not have a reputation on the Internet or who have only negative reviews lose to common text abbreviations and acronyms those who work on this important component of successful sales in the new reality.
How to adapt to the new reality
Checklist of actions to maintain your online reputation:
- Track what people say about you on the Internet, on specialized forums, review sites, and mapping services.
- Post official responses to reviews that are left about you.
- Monitor your rating on mapping services (Yandex.Maps, 2GIS, Google Maps).
- Organize promotions in the form of “bonus for contact lists a review”.
These measures will allow you to increase not only the conversion into sales through the site, but also the CTR of your advertisements and snippets (for example, Yandex search results, includes stars of the Yandex.Directory company rating)
How reputation management affected the profits of a car service during the period of restrictions
Business: Car service
Developed platforms: Yandex.Maps, 2GIS, Google.Maps
Period of work: 4 months
The result obtained
Rating: raised the rating on maps to 4 and higher (initially there was no rating on two mapping services, and the rating on Yandex.Maps was 3.6).
Quality: We improved the services based on feedback from reviews.
Profit: +33%.
During this time, we managed not only to work on our reputation, but also, based on high-quality feedback from clients, to review some services in order to refine our value proposition. And all this during a period when most businesses are closing or suffering huge losses.
If you don’t have a specialist working on your reputation, you can entrust this to the Rookee service .