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How to Prepare Your Elevator Pitch

At first glance, Elevator Pitch looks like a very simple format, and it seems that the speech is easy to improvise. In fact, this is not the case. Too many pauses, hesitation, a painful search for the right wording are the most common mistakes in such a situation. At the same time, even 1-2 inappropriate phrases can negatively affect the impression of the interlocutor. Therefore, it is better to prepare for the presentation in advance.

1. Identify your audience and their needs

The same speech will not work equally well for everyone. It is important that the pitch corresponds to the problems and needs of the listeners. The better you understand your audience, the more accurately you can adjust the presentation to buy bulk sms service their expectations. For example, it is better to talk with potential partners about the possible benefits of cooperation, but when communicating with clients, it is how to empower your market research with face recognition better to focus on solving specific problems.

 

An example of a tactful approach

At this stage, it is very important to find a balance. The speech should touch on the needs of the audience, but at the same time not press too fax list hard on the “pains”. When pointing out problems, be tactful – focus on how you can help, and not on how serious their consequences may be.
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