On air is a regular digest of Likeni with the most important fresh and smart materials.

This week, VKontakte launched its short video service, Clips. YouTube made a new report on subscribers and income. And Yandex has already presented the fourth generation of driverless cars.

The new short video service  attracted 8 million phone number library people on its first day of operation . However, the new section was only available to 40% of VK app users, the social network said in a statement.

• Facebook has begun labeling pages of state-controlled media outlets.
• YouTube has launched a new report on subscribers and revenue.
• Zoom will not provide end-to-end encryption to free users.
• Facebook is testing an email service for small businesses.
• Messages from Messenger may appear on Instagram .
• Pavel Durov supported the initiative to unblock Telegram in Russia.
• VKontakte has launched its own short video service – “Clips” .
• Facebook has made it possible to export photos and videos to Google Photos.
• VKontakte launches group voice and video calls for desktop.
• Instagram has launched a button and sticker for ordering food in Russia .
• Odnoklassniki offers SMM specialists to undergo certification in working with social networks.
• Facebook has launched a tool for archiving and deleting old posts .
• Yandex presented the fourth generation of driverless cars .
• Ingate launches an online course on contextual advertising .
• HubSpot Research: What Live Streaming Formats Are Interesting to Users ?
• VKontakte made it possible to promote how to stop spam messages simple steps to block products from the price list to new clients.
• Bill Gates told which book about business he recommends reading.
• The number of podcasts has grown by 129,000% in 10 years.

TikTok in 9 video tutorials: analysis of effectiveness and optimization of advertising

We continue the joint special project of Likeni and eLama “TikTok in 9 video lessons”. As part of the project, we explain in detail what TikTok is and how to contact lists launch an advertising campaign in it.

What is the time: 7 minutes.

TikTok in 9 Video Tutorials: Creating Ads

The eighth lesson is dedicated to how to create ads in the TikTok Ads account.

What is the time:  7 minutes.

TikTok in 9 Video Tutorials: Creating Campaigns

The seventh lesson is about how to create and launch advertising campaigns in the TikTok Ads account.

What is the time: 6 minutes.