Email is an essential communication tool these days. And you don’t want your carefully crafted newsletters to end up in spam. To make sure your messages are reaching your inbox, you need to track, measure, and improve your email campaigns . Google’s Postmaster Tools can help you do that .
Make email traffic analysis easier with Google Postmaster Tools
Postmaster Tools is a free, real-world service that ranks among the best tools for analyzing the performance of sent emails within Gmail and Google-hosted accounts (GSuite).
There are panels with detailed overviews , where you can find, for example:
- errors that occurred while attempting to deliver the message,
- percentage of emails that passed verification,
- spam rate,
- domain and IP address reputation,
- encryption,
- feedback loop.
The statistics you get will help you improve ig database the deliverability of your messages. This data will help you find the root cause of the problem and use the insights to create future campaigns.
Is it worth working with the tool?
Definitely yes. In 2022, Gmail had a 27.4% share of the global email services market , making it the second most popular email client . It is no how to build customer loyalty? email marketing and social media different in the Czech Republic. As of January of this year, it also ranks second with 27.3% .
Many of your contacts probably use Gmail, and whatsapp data you need your emails to not be marked as spam and to reach their intended recipients.
Google Postmaster Tools is designed primarily for larger companies that send hundreds or thousands of emails in a single campaign.
With Postmaster Tools, you get accurate data directly from one of the largest email providers in the world.
If your recipient list is not very rich , we still recommend that you try the tool. You will gain awareness about the deliverability of sent messages and the protection of your domain from negative marking.