Google Ads offers detailed tools for monitoring and analyzing the performance of advertising campaigns. With this, your company can optimize ads in real time, using data to analyze, for example, which messages and visuals work best for which target group or buyer persona.
Data can also be used more concretely for business development. It is also possible to apply search word data or website visitor behavior data to the development of new products or services and to the optimization of the pricing strategy.
For example, a material feature product may be search for a single product, which leads to your company’s website, even if your company does not have the specific material/feature in question. In this case, it is good to consider whether it would be good to add the material/feature relate to the search in question to your own selection.
How to do Google Ads advertising for the B2B sector in an agile way
Since B2B sales processes are usually more complex and longer than B2C, a clear and comprehensive model is need that covers every Greece Phone Number List stage of the sale. The model does not only focus on the final stage of the purchase, but also takes into account the customer’s entire purchase path. This is especially important in the B2B market, where customers often do careful background research and comparison before making a final purchase decision.
The MRACE model considers the customer’s entire Phone Number HK purchase path. The importance of this is particularly emphasized in the B2B market, where customers do careful background research and comparison before making a final purchase decision.
Measure
Google Ads offers your company detailed metrics and analytics that you can use to measure the success of your campaign. This includes information about clicks, impressions, click-through rates and trend changes and much more. For example, you can measure which landing page leads to the most efficient way to make a final offer request.
