One of the main difficulties in the work of a marketer is the need to juggle dozens of tasks. Launch an ad, come up with a creative idea, respond to a client, remember about analytics and not go crazy. This regime often becomes the norm, but sometimes it can lead to chaos and burnout.
How to cope with multitasking to stay productive and happy with your work? We will tell you in the article.
What is multitasking
Multitasking is the execution of several tasks in parallel, or rather, rapid switching between them. For example, according to legend, Gaius Julius Caesar, an ancient Roman statesman, politician and military leader, could do seven things at once.
The term “multitasking” came into modern business from the computer environment in the 1980s and has since become the norm for many areas, including marketing.
But our brain is not a computer processor, and it is not up to dozens of parallel tasks. Research by the American Psychological Association shows that every the best javascript frameworks time the brain switches between tasks, it goes through two stages. This is a shift in the goal or completion of the current task and the activation of the rule or switching to a new task. The process takes a split second, but with frequent switching, up to 40% of the time is spent just on reorganizing from one task to another.
Ultimately, too many tasks create chaos, and the result is a drop in the quality of work and an increase in human fatigue. But with a conscious approach, multitasking can become a useful skill.
Principles and types of multitasking
Multitasking is possible if a person understands the principles of this approach.
Parallel actions . You can listen to a podcast about marketing trends and cook breakfast at the same time: these tasks do not require the same brain resources. In the first case, the head works, in the second, the hands.
Switching between tasks. Fast, but conscious. For example, in the morning – focus on creativity, in the afternoon – strategic tasks, in the evening – thoughtful analytics .
Use of new technologies. Automating fax list routine will free up time for important things. For example, the Unisender service will help automate email newsletters, and Kaiten will help manage projects. There are also neural networks that can also be assigned some tasks.