- Introduction to SERM: Basic Concepts and Applications
- Strategy Development: Creating Personal SERM Projects
- Working with search results: methods for displacing negativity and promoting content
- Managing Multimedia Content: Working with Videos and Images
- Ethics in SERM: Rules and Online brand reputation Limitations
Advantages:
- An integrated approach to studying all aspects of SERM
- Practical focus of the course with examples from the agency’s experience
- Training from professionals with many years of experience in SEO and SERM
- In-depth work with search engines and multimedia content
- A certificate confirming your knowledge and skills in SERM
Student Reviews:Online brand reputation
Students note that the course provides valuable knowledge and skills in reputation management, thanks to which they were able to improve their brand presence on the Internet and successfully deal with negative reviews. Graduates positively evaluate the methods and examples presented in the course and note an increase in their professional confidence.
Reviews on yandex.ru/maps/
9. Digital Marketing. Online Reputation Management – Specialist
- Official website: www.specialist.ru
- Cost of training: for individuals 19,150 – 23,990 rubles, for organizations 27,990 rubles
- Installment plan: tuition on credit from 1,280 rubles/month is available
- Format: in person, online
- Duration: 16 academic hours + 8 academic hours independently
- Document: international certificate
- Who is the course suitable for: marketers, PR specialists, entrepreneurs and anyone who wants to learn how to manage reputation
Course Features:
The course helps to master online reputation management, including working with negative reviews and promoting a positive brand image. Particular attention is paid to strategic aspects and practical application of skills for SERM optimization. The program offers unique methods for analyzing search results and creating positive content. The educational process is based on both theoretical and practical blocks with the opportunity to participate in online and offline classes. Students learn to turn reputation risks into competitive advantages and work with reputation as a company asset. Vouchers for additional hours of independent work expand practical skills.
Brief training program:
- Reputation Management: Fundamentals and Management Tools
- Working with review sites: improving your online reputation
- Employer Reputation: Building Brands and Employee Trust
Advantages:
- Practice-oriented approach to learning
- An in-depth look at reputation management strategies
- Flexible learning formats with the option to choose between face-to-face and online
- Support from mentors and experts in the field of reputation management
- Discounts for fast payment and periodic promotions
- International certificate upon completion of the course
- Additional hours of independent work
Student Reviews:
Students note the competence of the Online brand reputation teachers and the informativeness of the classes. The training allows for a deep understanding of reputation marketing and the effective application of the acquired knowledge in practice. Graduates praise the course for its focus on real business tasks and support in career development.
Reviews on yandex.ru/maps/
What is SERM and how does it relate to reputation management?
SERM, or Search Engine Reputation Management, is a set of marshall islands business email list practices and strategies aimed at managing a brand’s reputation in online search results. The main goal of SERM is to create a positive brand image and increase the share of positive mentions on the Internet. Reputation management includes analyzing search results, eliminating negative reviews, and focusing on positive content.
Why is it important to manage your brand reputation online?
Online brand reputation management is critical because most customers research reviews and mentions of a brand before making a purchase. Negative reviews and mentions can significantly damage a company’s image. Effective reputation management strategies help improve a positive image, attracting more customers and increasing audience trust.
How to master SERM skills through online courses?
You can start mastering SERM by taking online courses that what is workflow automation? offer training programs that include theoretical knowledge and practical skills. Online training offers a flexible schedule and the opportunity to study materials at a convenient time. A good SERM course includes studying reputation management strategies, analyzing search results, and creating positive content.
What free tools can I use for reputation management?
There are many free tools that help track brand mention lithuania phone number and analyze reputation changes. For example, services like Google Alerts or Social Mention allow you to receive notifications about new brand mentions. These tools will help you find information and manage your company’s image without significant costs.