We are approaching the finish line! The educational course “TikTok in 9 video lessons” by Likeni and eLama is coming to an end. For a month, we have been explaining in detail what TikTok is and how to launch an advertising campaign in it.
Contents of the entire course:
Today we publish the ninth and final lesson, from telegram data which you will learn about the analysis and optimization of advertising campaigns in TikTok. Enjoy watching. You will find the script under the video.
Analysis of the effectiveness and optimization of advertising in TikTok Ads
When analyzing an advertising campaign, it is necessary to rely on KPIs – business indicators for which advertising is launch. For example, the number of conversions or the cost of attraction. These calculations are made baseon how much money the company is willing to spend on attracting a client.
To begin with, you can conduct basic block spammers with these apps analytics in Yandex.Metrica or Google Analytics. To do this, all links must be mark with UTM tags. You will be able to compare the effectiveness of all your advertising channels and ristribute budgets to those that work better.
When creating target CPA advertising campaigns , specify realistic goals. For example, if the cost of attracting one application through other paid channels is approximately 1,500 rubles, you do not need to specify 500 rubles. It is better to specify 1,500 rubles, and then gradually reduce the price.
We recommend not to underestimate the daily budget too much. Ideally, it should be equal to: 10 times the target CPA. This is the amount that will allow the system to conduct a test. The training time is 50 conversions. During this time, the system will be contact lists able to test and show your creatives to different audience segments. We advise not to make significant changes to the advertising campaign during the test, but to be patient and wait.
However, if you have not received 20 conversions in 10 days, we recommend stopping advertising and trying to optimize it. For example, you can start by changing only the creative. If that does not help, try changing the targeting and rates.
It should be noted separately that the cost per click is affected by the viewability and CTR.
If you notice audience burnout, re-upload creatives. The decrease in indicators is visible in statistics, usually this happens after 10-14 days . All new creatives should be creat in new groups.
Evaluate the effectiveness of campaigns by socio-demographic characteristics. Remember that your initial assumptions may be wrong, all hypotheses ne to be test. And try to personalize creatives, taking into account the habits and characteristics of different audiences.
Collect audience segments and build look-alikes. And be sure to install a pixel, we talk about how to do this in lesson 5 .
Following the ucational course, on June 9, we will publish a test that will determine your level of knowlge!
That’s all for us) Thank you all for your attention! We thank the eLama service and personally Nikita Kravchenko for this fascinating dive into TikTok Ads! We hope that it was useful.