Allocate Your Marketing
Marketing and advertising can often be perceived as an area from which it is easier to pinch euros. This is certainly partly due to the fact that, for example, brand visibility can be difficult to measure and relate to the benefit obtained from the euros invested in it. However, it’s not quite that simple.
The most important thing is planning and understanding that it takes time to make marketing results, but it’s even easier to forget about your company if, for example, you remove all digital marketing expenses from quiet months.
I have often been tell this
“I guess there is not much to lose if you stop advertising completely or almost, for example, during the summer months or during the off-season. If we think about just a few months. And then we would continue again. Well, the truth is that it does lose, and even through many channels. I’ll tell you more about it in a moment, but let’s get back to the basics.
