Implementing smart chatbots in B2B sales: Improving engagement
This strategy not only optimizes sales processes. But also improves customer interaction by offering immediate and personalized responses. 24 hours […]
marketing technology
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marketing technology
AI catapults your company’s sales with marketing automation
AI catapults your company’s sales with marketing automation and hypersegmentation Automation transforms the role of marketing professionals Mass Personalization
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The 2024 Nobel Prizes recognize pioneers in Artificial Intelligence
Today we congratulate Geoff Hinton and John Hopfield on being awarded the 2024 Nobel Prize in Physics . It is
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AI key to boosting personalization strategies in digital marketing
Personalization has become the most sought-after goal in digital marketing, an approach that allows brands to create experiences tailored to
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Tools that leverage AI to increase productivity
Generative artificial intelligence has marked a before and after in our society and has allowed the creation of tools that
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Increase your sales by integrating CRM and email marketing
The key is to identify opportunities, optimize sales processes and adopt technological tools that allow you to reach more
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Automating Demand Generation with AI in B2B Sales
Forrester has been emphasizing for years the importance of incorporating artificial intelligence into demand generation for B2B companies. This perspective is
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Artificial Intelligence for lead qualification and prioritization in B2B sales
Artificial intelligence is transforming the business landscape by offering new capabilities and expanding business models. Beyond efficiency and productivity , it enables companies to
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The impact of AI on the B2B sales cycle in the technology sector
While the essence of selling is about building relationships of trust and minimizing friction, generative AI makes it easier to
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AI-Powered Email Marketing Campaign Automation in B2B
Are you struggling to attract new customers and increase B2B sales? There are multiple reasons that may be affecting your
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Advanced Personalization in B2B salesthe role of
In a market where 84% of customers value being treated as individuals and 91% prefer brands that understand their interests,
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This is what the future of technology
Technology is advancing by leap This is what the bounds, setting the pace for significant changes across all industries. New