Have you ever stopped to think about the real benefits of investing in your company’s data protection? LINC (the Digital Innovation Laboratory of the CNIL – Commission Nationale de l’Informatique et des Libertés of France) conducted a study to assess GDPR (General Data Protection Regulation) compliance from an economic perspective. The group conducted 17 interviews with DPOs from various sectors with the aim of understanding the economic implications of compliance with the regulation. This research provided some valuable examples of the importance of investing in privacy.
Gains from a commercial point of view
One of the most important email data is that in 21% of cases, respect for privacy was seen as a competitive advantage in the B2B market. In certain sectors, privacy is even a “must have” for closing deals. And this is not only in the private sector, since in proposals such as public tenders, the GDPR has become a differentiator.
More customer confidence
Companies estimate that in 55% of cases, the approach generated greater customer confidence. When establishing a call center to deal with advanced personalization in b2b salesthe role of affected by a personal data breach, for example, expressed satisfaction. In addition, actions such as centralizing consents, improving transparency in the processing of personal data and more prepared targeting in communications were also relevant.
A benefit also in internal processes
Those who believe that only customers tw list from compliance strategies are . In 36% of cases, this approach to GDPR served as a driver to strengthen the security of their information systems. It also helped with better data management strategies.