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When planning the structure of the campaign, you must take into account the purchase path and think about which stages of the path the campaign will be built on. Do you have a warm enough audience to run a Convert-only campaign? This is rarely the starting point. Often a Reach phase is also needed, which is used to target a cold audience.

In the Convert phase

the content is often very simple, but even more important. At this point, we don’t want to lose a customer to a competitor. The product takes Iceland Phone Number List on an important role at this point, and it is good to have enough information available about it. The delivery and payment methods as well as the return conditions are also certainly of interest to the customer, so please make sure that this information is easily available. Possible campaigns, discounts and customer benefits are often also factors that often influence the final purchase decision.

Phone Number List

During the Engage phase

existing customers are offered unique benefits. How do you turn your customers into loyal customers? Imagination is often the Phone Number HK limit here, and often even very small things become meaningful. For example, a small surprise with the package can make your customer surprised and happy, which probably leaves a positive image and emotional impression of the purchase. When the next shopping need arises, you are probably the first thing in mind.

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