Have you ever wondered how comfortable your audience feels with your brand? This aspect is linked to the experience the customer experiences when interacting with your business.
In recent years, User Experience, known as UX design, has gained great popularity and has evolved to become a critical
element for the success of any company, as it determines the level of user behavior and satisfaction.
In this article we will explain what it is, what aspects you should consider and how it can significantly benefit your brand.
Keep reading!
What is UX?
User Experience, abbreviated as UX, refers to the perception estonia phone number list and sensations that a person has
when interacting with a product, system, service or website, especially in the context of design and technology. The main
goal of UX is to ensure that the user’s interaction is as effective, efficient and enjoyable as possible.
According to Nielsen Norman Group , a UX/UI (User Experience and User Interface) consultancy founded in 1998: “User
experience encompasses all aspects of interaction between the end user, the company and its products and/or services.”
Nowadays, where Digital Marketing and technological acceleration are fundamental pillars, user-centered experience is essential to increase business conversions and it is from this that the UX discipline is born.
Get to know UX as a discipline
User Experience as a discipline is implemented through UX Design, which is responsible for designing these experiences. Be careful! Do not confuse this “design” with graphic design methodologies or derivatives, as they are completely different things! However, UX can be applied to these disciplines.
When we talk about User Experience – and particularly the design of these – we refer to the creation of relevant, meaningful and high-value experiences for people.
In other words, processes where interaction between the possible disadvantages and limitations to be aware of brand and
the client is generated are analyzed, simplified and improved, adjusting to the needs of both the clients and the company.</p>
All this, taking into account that all experiences generate an emotional reaction and what is sought is a positive response,
which is why the role of the UX Designer has become essential, as well as that of UX Writers, UX Researchers, Content Designers, a</p>
mong others.
UX Designer Role
Think about the last time you decided to make a purchase online: Did the sale go through or did you just leave your products in your shopping cart? Was the process easy? How many clicks did you make before completing the purchase? You probably didn’t count, so this can be measured by whatsapp data how cumbersome you felt the process was.
All these questions – and many more – are key to an occupation that has become very popular in recent years, the UX Designer , who is responsible for designing the user experience</strong> .
This person proposes experiences that they believe are of high value to customers based on research into their needs and problems, experiments, tests, and other relevant data.
To make it clearer, this person is in charge of studying that when a user enters a website or interacts with a brand application, the loading speed is optimal, the information is well distributed, it is accessible to everyone, it adapts well to mobile devices, it is intuitive, it has an adequate and coherent visual design, among other important elements.
It must be clear that in the field of UX, it is never just one person who works on the entire experience, since this requires a lot of research and knowledge in different areas, such as development ( usability ), writing (UX Writing), research (UX Researcher), and more.
Disciplines of User Experience
To offer a complete experience that satisfies users, UX Design many other key aspects depend on the User Experience discipline, which are:
Information Architecture
This discipline is responsible for organizing all the information on digital products or services that may be: a website, its contents, categories of an e-commerce, content audits, or an application, among other examples, so that it is well distributed and easily accessible</strong> .
Developing valuable content in a context of accelerated expansion of information is important, but equally or more important is that the <strong>user is able to find said content.
For this reason, Information Architecture is key to labeling and organizing your brand’s content coherently .
UX Research
Another of the fundamental elements of User Experience is research , which can be both quantitative and qualitative. But what is being researched? Well, the center of the experience: the user!</strong>
Knowing who your customers are – what we call buyer personas in our blog – what their needs and requirements are,
where they move, what their preferences are are elements of research that provide valuable information that serves
as guidelines for the process of designing a successful experience that guarantees the delivery of value.
UX Writing
To deliver a comprehensive user experience. It is important to consider the reading experience , so when writing, the
objective is for the user to clearly and accurately understand the information contained in digital products.</p>
<p>That’s what UX Writing is for, the discipline that gives life to the conversation that is generated at the moment of
interaction and that has the task of transmitting the identity and tone of the brand always based on the
needs of the users.
Can you imagine what the Gmail interface would be like without text? That’s why it’s so important to get the words right
for a good experience! This way, you’ll help UX Design people understand where they are in a process, what happens when they press a button, etc.
UI Design
This term is often confused with UX, however, UI or User Interface Design is a fundamental part of it. Interface design is related to all the <strong>visual aspects of the digital product</strong> .
<p>To improve the experience, it is also necessary to optimize its design so that it is attractive to the audience, that is, think about the colors, images, fonts, styles. In short, develop interfaces that are pleasing to the eye and easy to use .
This is where a very popular UX term comes into play: usability . This is a key element for the success of different digital products, as it is directly related to the ease of use of the interfaces, their efficiency and effectiveness.