Performance PR takes time and effort. If you are willing to invest it, it can bring you significant results. How to do it?
For SEOs, achieving rankings for competitive keywords is often like fighting against windmills. The first page of Google search results is often dominated by content from big publishers like Alza, Allegro, and similar giants. It’s so hard to imagine how a small player could compete with these giants. However, what if you could leverage the power of these renowned platforms to boost your brand visibility and gain third-party trust? This article focuses on performance PR business tips that can help you break through barriers and gain prominent rankings. Discover strategies to leverage the power of these big players to your brand’s advantage and gain a competitive advantage in your business.
Media partners love information about
Effective partnerships with a network of media publishers require an open exchange of information , including on competitive keywords. By sharing data on current trends, you can strengthen your partnership and bring denmark mobile database added value not only to your brand, but also to your media partners. Our team focuses on researching new trends and works with media partners to identify opportunities for both them and our brands. We regularly work with our brands and SEO team to update the keyword list , which we then pass on to our media partners. This strategy often helps us gain an advantage in the competitive media publishing environment, emphasizing that sharing key information with partners brings mutual benefits and promotes mutual success.
Evergreen content makes up the majority
Evergreen content plays a key role in a performance PR strategy, although recognizing current trends can yield extraordinary results. This content, such as “the most romantic Valentine’s Day gifts,” becomes evergreen with a long-term SEO impact . Entries remain constant, with periodic updates to maintain relevance. This how to get new contacts cheaply strategy can yield successful placements that persist for years. When striving to be included in this category, it is key to offer the best – best-selling, extremely relevant products. In addition to proven evergreen content, there is also room for thematic content related to current trends, as the example of Valentine’s Day content during the COVID-19 pandemic showed. Alcohol and meal kit brands have capitalized on the home cooking and cocktail trends, which has proven to be a successful approach. Furthermore, regular market research and identification of new trends provides an opportunity to further adjust.
More ways to buy is better for media partners
Brands and publishers need to be aware of some competing interests. One common point of contention is that brands would prefer publishers to link exclusively to their shopping pages, while publishers almost always provide multiple shopping options. No, it’s not ideal to have a brand’s Amazon listing alongside their website. However, we’ve heard directly from publishers that Google tends to favor articles with multiple paths to purchase, so they prefer the same setup. When given the choice between multiple listings and none, we always recommend going with the flow.
Placements can go (far) beyond the SERP
It’s easy to think of SEO global seo work somewhat in a vacuum, but remember: consumers engage with media platforms beyond keyword searches.
Repurposing content on social media – featuring your How to increase brand in things like Reels and Stories – presents more incremental placements that can be accessed through performance PR. Your team should make sure they know their placement options.