Most mobile users discover new apps through search engines, whether What is ASO and how to built into the App Store or Google, rather than through
recommendations. The position of your app in search results determines the number of downloads, and therefore your profit.
That is why optimization for the App Store and
Google Play is extremely important. Proper optimization allows you to raise your application
to the top of search results, attracting new users. ASO (App Store What is ASO and how to Optimization) increases the visibility of applications, even if they are high-
quality, and helps users find exactly what they need, and not random traffic that quickly deletes the application.
ASO helps increase organic downloads in the long term, making it more effective than one-time promotion methods. This allows you to
reduce the cost of attracting an audience and increase revenue due to a stable increase in downloads from target users.
How to achieve high positions in search results of App Store and Google Play?
There are several factors that influence the ranking of apps in search engines. These include: title, description, keywords, quality of
backlinks, presence of in-app purchases, user ratings and reviews, frequency of updates, number of downloads, analytics data, and app
performance. To achieve the best results, you need to consider all these factors for both platforms.
Optimizing the application pageWhat is ASO and how to
The first step is to optimize the information on your app page. This is where you can influence the visual content, which is critical for attracting users.
Correct name
The name is the first thing a potential user will see. It should reflect the essence of the application and meet the requirements of the store. In
the App Store, the maximum length of the name is 30 characters, in Google Play – 50. The name should be unique and easy to read. Avoid
borrowing from popular applications.
Keywords
Selecting keywords requires answers to several questions:
— What are the main functions of your application?
— What synonyms can users use to find similar applications?
— What are the names of the competing programs?
Download specialized tools like App Radar to make keyword research easier.
Description
The app description is divided into short and long. The short norfolk island business email list one is displayed in search results, the long one is on the app page. The short description should clearly explain what your product is about, and the long one should describe its functionality in detail, including keywords.
Logo
The app icon should also be unique and attractive, reflecting the essence of the app. It is often the deciding factor for downloading. Conduct
A/B testing to choose the best option.
Screenshots and videos
Screenshots should demonstrate the interface and features of the phone databaseIf data analytics is the method app. Use mockups and text to explain the functionality. Videos should
cover key aspects of the app and be understandable even without sound.
Category and localizationWhat is ASO and how to
Choose the right category for your app and translate it into other languages if you plan to go global.
Improving Performance and Using the Freemium Model
The App Store and Google Play algorithms evaluate the speed of applications. If your application loads slowly, the chances of high search
positions are reduced. The freemium distribution model helps to attract more users, as many people are looking for free applications.
Getting Feedback
User reviews affect the app’s rating, which affects its visibility in phone database search results. Positive reviews are critical, so use the review
request features or contact users directly.
Best Apps for ASOWhat is ASO and how to
— App Radar: An AI-powered keyword research and monetization tool.
— Appsflyer : a platform for analyzing marketing metrics.
— SplitMetrics: a utility for A/B testing and conversion improvement.