Think of this individual literally as a data artist. After analyzing the data, processing it, producing information and
drawing conclusions, it is necessary to project it visually, as this provides new ideas or the discovery of new patterns that
enrich the preliminary conclusions.
So, this professional takes the resources he has and begins to outline his work that aims to provide context, interpretation
and communication. His innovative and creative capacity provides new perspectives to the information that another
professional such as the Data Scientist produces -for this reason, it is often said that they are complements- allowing him
to rescue aspects that could have been overlooked.
As we mentioned previously, this professional has analytical skills, poland phone number list but must also have communication skills and aesthetic or design sensitivity, since being able to communicate information visually is quite a challenge.
It should be noted that this profile is under development, therefore what is required of it may vary between organizations.
Benefits of having this professional
There are already countless organizations that demand the Data Artist as a fundamental part of their work teams. It is no wonder – and certainly not for nothing – that large companies must have this professional among their collaborators.
Below we tell you the two main benefits of having a Data Artist:
1. Better understanding of information
Having this professional considerably improves what is demand creation? decision-making based on information and
therefore the operation of your business.
Just think, you can obtain data on the purchasing behavior of your buyer personas , which will help you know which
products they buy the most or at what times they usually do so, just to mention a basic example.
Now, the best way to make this information Data Artist understandable is through the art of data visualization. With
these resources, you can create a report that will then be presented with the aim of identifying improvements and strengths of your business.
Using graphics, infographics, icons, colors – among other options – not only makes this information clearer, but also makes it much more enjoyable to read.
2. New ideas and better conclusions
The abundance of data in our time has required the training whatsapp data of specialized people. Although the work of the Data Scientist allows the processing of this data to obtain information that helps in drawing conclusions, today this is not enough – or rather, it is not recommended.
This is where the Data Artist comes into play, as he is in charge of visually presenting the data and delivering a final
product. His work helps us to easily recognize trends, patterns or behaviors that would not otherwise be possible.
Furthermore, the fact that the information is presented graphically not only allows for its understanding – as we explained
in the previous point – but also provides the possibility for non-experts to read and understand it.
In this way, discussion is promoted from different perspectives and space is given to enrich conclusions in order to make
the best decisions.
The future of analytics
The report “Data Never Sleeps 9.0” shows us what happens in one minute on the Internet. The infographic reveals that
data production is exponential; this data has an intrinsic value that is of great interest to organizations and thanks to professionals such as the Data Artist it is possible to take advantage of the value of this data with a view to the continuous improvement of businesses.
The best thing is that analytics has not only remained in statistical or technical aspects, but has also managed to look beyond and recognize the benefits of creativity.
The combination of science and art shows that both types of knowledge can be complementary when it comes to obtaining the best conclusions.