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The first step of the model is Reach, or services to the attention of potential customers. As an advertiser, you can use Google ads with several different targeting variations.

However, targeting alone is not enough – to effectively reach potential customers, your company needs to create an interesting advertising message that resonates with the right target group. Here, writing website content is an essential value-adding activity. By creating high-quality website content that speaks to your target audience’s needs and pain points, you’ll be able to create a more cohesive and effective marketing strategy that integrates with your Google Ads campaign.

The Act phase involves encouraging

Potential customers to take action, such as taking an action on the website. This can be, for example, advertising of product brochures or other downloadable materials. Once users have clicked on an ad and landed on a website, the content and user experience of the website will ultimately determine whether they take the desired action.

By creating high-quality website content that is optimized for user experience and the most important action, such as a purchase or a contact request, you improve the effectiveness of your site. This drives results in the right direction and maximizes the return on investment in Google Ads advertising.

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The main purpose of the Convert phase is to convert potential website visitors either into leads or directly into customers. With the help  Germany Phone Number List of Google Ads, it is possible to promote this stage by targeting advertising to separate groups of users who are still involved in the purchase process, such as those who have previously visited your website or who have interacted with your company in some other way.

However, converting leads requires more than just effective targeting – it also requires a strong value proposition, compelling communications, and a user-friendly website experience that makes it easy for users to move through the buying process and make a final decision.

One of the most effective tools of the Convert phase in Google Ads is remarketing through Display and Discovery advertising. With these, you can, for example, display your Phone Number HK   company’s brand visually to visitors to your site or show other products related to these products to visitors to certain product pages.


Engage is the last step of the model and especially important in B2B marketing. The biggest task of the Engage phase is to nurture the acquired customers and retain them in the long term. With the help of Google Ads, you can engage your existing customers, for example by offering them special offers or valuable content that helps customers get more out of their products or services.

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