Google Ads enables very precisely targeted advertising, which enables your B2B company to reach the desired audience. In search advertising, targeting is presumably done with different keywords that you want to use in advertising. With the help of keywords, it is possible to market your company’s products or services at different stages of the purchase path. In the B2B market, the most important thing for companies is locality. In addition to geographic targeting, Google Ads also allows the use of keywords related to the municipality or city, such as “koneistu Helsinki”.

Cost effectiveness

Compared to traditional advertising methods, such as print or TV ads, Google Ads ads can be a very cost-effective solution for your B2B company. Being able to set a daily budget and only pay when someone clicks on your ad helps your business ensure you’re getting the most for your advertising dollars.

Even if the click prices in your company’s market are high, for example €5 and the conversion rate to a lead is 1%, you will then pay €500 for a high-quality lead. If your company sells 20% of the leads, you would have spent €2,500 to acquire a customer who would hypothetically bring tens or even hundreds of thousands of turnover to the house.

Brand recognition

Even if your B2B company aims for direct sales through advertising, Google Ads advertising also helps in increasing your brand awareness. Google is the world’s most popular search engine, so Google Ads ads have a huge potential to reach new customers.

With the help of search advertising, you stay in Brazil Phone Number List the awareness of Google search users related to your company, and with Display and Discovery ads, you can also visually make your brand visible in front of either a larger or a very precisely targeted audience.

Especially when increasing brand recognition, high-quality website content and downloadable materials are also essential , which are a great way to collect potential future customers for your company’s own email marketing list.

Advertising is flexible according to your needs

Google Ads offers a lot of flexibility for your B2B business. You can create ads Phone Number HK in different formats, including text, image, and video ads, based on the needs of your own marketing strategy.

You are also able to adjust ads in real time to reflect business changes, such as new products or services. Unlike many other marketing strategies, Google Ads can quickly generate results for your company. Defining and starting the campaign settings is done very quickly, especially by a professional, and the ads start to appear even during the same day.