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Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting people who are exactly searching for your business? Naturally, you can optimize your website for these kinds of queries too. In this guide, I’ll explain how to do that. We’ll cover the following: Our blog article about our SEO checklist attracts searchers who don’t necessarily know our product.

Data via Ahrefs’ Site Explorer

We have an entire SEO course that focuses on optimizing for non-branded keywords. So in this article, we’re going to focus on SEO for branded search. Why optimize for executive email list branded search Ranking for branded keywords allows you to attract people who are specifically searching for information about your company. They already know your brand but want to learn more about what you do. For example, they may be looking for reviews, comparisons with other brands, or specific information like technical data or media assets. So with , depending on the query’s intent, you’re targeting people who are: Close to buying from you – People may be looking up your brand specifically or searching for comparisons between you and your competition.

You can address any

Objections, answer questions, or reassure them you are the right choice. Your current customers – Keeping your current customers informed is a straight path to Phone Number HK keeping them happy. One thing to keep in mind here is that everything we’re going to do in this guide is country-specific. You will need to repeat the process for every country whose keywords you want to rank for. Find keywords you rank for When you have an SEO tool like Ahrefs, finding keywords you rank for is a piece of cake. All you need to do is plug in your domain, go to the Branded Search Organic keywords report, and type in words/phrases denoting your brand or products in the filters.

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