Amplification of own mia when preparing the launch of a collection like that of fendace. One of the first points that the various marketing and communication teams aim to outline is that of promotion through own mia coverage. And if the collection involves two giants such as fendi and versace. The amplification on their respective social channels multiplies ! In fact. Both during and after the presentation of versace by fendi — fendi by versace. Both brands committ to disseminating images. Videos and streaming of the show through the main social platforms. In this way. The public was hit twice. Both from the fendi channels and from the versace channels. Furthermore. During similar events.
Exclusivity
User-generat content also increases. Since these shows are often unexpect. They unleash the b2b leads enthusiasm of fans and fashion lovers. Who rush to their social networks to generate. Comment and share relat content. Exclusivity what is more exclusive than owning an item from the only collection creat by the fusion of two creative minds like those of alessandro michele and demna gvasalia? When a designer decides to merge his own stylistic codes with those of a brand other than his own . A unique contamination is creat between the key elements or symbols of the brand in question. And the innovative vision brought by the stylist. In the case of gucci’s aria collection .
Generating huge media buzz
For example. Alessandro michele chose to reinterpret the emblematic models of the balenciaga universe to create something different and out of the ordinary. Such an initiative inevitably contributes to increasing both the monetary and perceiv value of a collection. Making it exclusive in the eyes of the consumer. Generating huge mia buzz we are certain of one thing! When one or more brands decide to present unexpect projects and collections. As in the cases mention above. Regardless of public sentiment. They will automatically obtain a privileg position in the Phone Number HK minds of each of us for the simple reason of existing . The same logic can be appli to the privileg position that similar projects will hold in the mia.